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1 best strategy
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2 best strategy
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3 strategy
n мен. стратегія; політика; поведінка; спосіб дії; a стратегічнийплан і передбачений спосіб дії для виконання і забезпечення цілей компанії чи інших організацій═════════■═════════admissible strategy припустима стратегія; advertising strategy стратегія реклами • рекламна стратегія; available • доступна стратегія; bargaining strategy стратегія торгів • стратегія проведення торгів • стратегія переговорів; best strategy найкраща стратегія; bidding strategy стратегія торгів; brand extension strategy стратегія розширення марки; broad strategyies загальні стратегічні напрями; business strategy стратегія ділової активності; campaign strategy стратегія кампанії • стратегія рекламної кампанії; cautious strategy обережна стратегія; communication strategy стратегія комунікації; competitive strategy конкурентоспроможна стратегія • стратегія підходу до конкурентів; competitive marketing strategy маркетингова стратегія • підхід до конкурентів; composite strategy складова стратегія; copy strategy текстова стратегія • загальний підхід до тексту; core strategy основоположна стратегія • основна стратегія; corporate strategy стратегічний напрям фірми • загальнофірмова стратегія; corporate identity strategy стратегія фірмового стилю; creative strategy творча стратегія; development strategy стратегія розвитку; discount strategy стратегія зниження цін; distribution strategy стратегія розповсюдження товару; dominant strategy домінуюча стратегія; duplicated strategy дубльована стратегія; effective strategy ефективна стратегія; empirical strategy емпірична стратегія; entry strategy стратегія входу; equilibrium strategy стратегія рівноваги; essential strategy суттєва стратегія; expansion strategy стратегія розширення; experience-curve pricing strategy стратегія ціноутворення на основі кривої досвідченості; feedback strategy стратегія зі зворотним зв'язком; flexible strategy гнучка стратегія; follow-up strategy стратегія наступної роботи • додаткова стратегія • послідовна стратегія; forecasting strategy стратегія прогнозування; forward strategy наступальна стратегія; general strategy загальна стратегія; geographic pricing strategy стратегія ціноутворення за географічним принципом; good-value strategy стратегія якості; grim-trigger strategy стратегія «спускового гачка» • стратегія взаємодії компаній в умовах олігополії; growth strategy стратегія зростання; hard-line strategy жорстка стратегія; inadmissible strategy неприпустима стратегія; independent strategy незалежна стратегія; initial strategy початкова стратегія; interaction strategy стратегія взаємодії; interest-rate strategy стратегія відсоткової ставки; intervention strategy стратегія втручання; joint strategy спільна стратегія; linear strategy лінійна стратегія • математично обчислена стратегія; long-term strategy довгострокова стратегія • перспективна стратегія; management strategy стратегія менеджменту • стратегія управління виробництвом; market strategy ринкова стратегія; market coverage strategy стратегія охоплення ринку; market entry strategy стратегія входу на ринок; market expanding strategy стратегія розширення ринку; marketing strategy стратегія маркетингу • маркетингова стратегія; marketing mix strategy стратегія формування маркетингового комплексу; maximin strategy максимінна стратегія; media strategy стратегія вибору засобів реклами; message strategy стратегія звернення; milking strategy стратегія «видоювання» ринку; minimax strategy мінімаксна стратегія; mixed strategy змішана стратегія; monopoly strategy монополістична стратегія; multi-brand strategy багатомарочна стратегія; multistage strategy багатоступенева стратегія; nonoverlapping strategyies стратегії, які не перетинаються; optimal strategy оптимальна стратегія; ordering strategy порядок подання замовлень; overall sales strategy загальна стратегія збуту; penetration strategy стратегія проникнення; permissible strategy допустима стратегія; price strategy стратегія ціноутворення; pricing strategy стратегія ціноутворення; product strategy товарна політика • стратегія товару; production strategy стратегія виробництва; product-line strategy стратегія товарного асортименту; profit-taking strategy стратегія отримання максимально можливого прибутку; promotion strategy стратегія стимулювання • стратегія просування товару; public relations strategy стратегія громадських зв'язків; pull strategy; pure strategy чиста стратегія; push strategy; reach strategy стратегія охоплення; randomizing strategy випадкова стратегія • стратегія за правилами теорії вірогідності; replacement strategy стратегія поповнення запасів • порядок заміни устаткування; replenishment strategy стратегія поповнення запасів; rip-off strategy стратегія пограбування; sales strategy торговельна стратегія • збутова стратегія; sales-force strategy стратегія роботи торговельного апарату; scheduling strategy стратегія календарного планування • стратегія оперативного управління виробництвом; search strategy стратегія пошуку; segmentation strategy стратегія сегментації ринку • підхід до сегментації ринку; selling strategy торговельна стратегія; social change strategy стратегія суспільних змін; spending strategy стратегія витрат; stationary strategy статична стратегія; strict strategy чиста стратегія; team strategy колективний стратегічний підхід • гуртовий стратегічний підхід; technological strategy технологічна стратегія; thrifty strategy економічна стратегія; tit-for-tat strategy стратегія повторення ходів супротивника • стратегія «око за око»; upgrading strategy стратегія підняття рівня • стратегія підняття якісного рівня; winning strategy переможна стратегія═════════□═════════dominant strategy equilibrium рівновага домінуючої стратегії; strategy formulation формулювання стратегії; strategy of overcharging стратегія завищення цін; to carry out a strategy виконувати/виконати стратегію; to develop a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію; to draw up strategy оформляти/оформити стратегію; to follow a strategy дотримуватися/дотриматися стратегії; to plan a strategy планувати/запланувати стратегію; to play a strategy застосовувати/застосувати стратегію; to pursue a strategy дотримуватися/дотриматися стратегії; to work out a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію* * *стратегія ( відносно галузі або країни); основні напрями діяльності -
4 strategy
стратегия, линия поведения- evaluation strategy -
5 pull distribution strategy
марк. стратегия вытягивания товаров* (маркетинговая стратегия, основанная на попытках побудить клиентов спрашивать в магазине товар, рекламу которого они видели, и тем самым побуждать магазины заказывать эти товары)Syn:Ant:
* * *
стратегия "вытягивания" распространения товаров: маркетинговая стратегия, основанная на попытках побудить клиентов спрашивать в магазине товар, рекламу которого они видели, и тем самым побуждать магазины заказывать эти товары; см. push distribution strategy.Англо-русский экономический словарь > pull distribution strategy
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6 alternative strategy
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7 наилучшая стратегия
Большой англо-русский и русско-английский словарь > наилучшая стратегия
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8 opportunity cost
альтернативная стоимость
цена возможности
Отражающие лучшие альтернативные возможности использования ресурсов
[ http://www.dunwoodypress.com/148/PDF/Biotech_Eng-Rus.pdf]Тематики
Синонимы
EN
альтернативные затраты
(ITIL Service Strategy)
Затраты, которые рассматриваются при выборе между различными вариантами инвестиций. Альтернативные затраты демонстрируют доход, который мог бы быть получен при использовании ресурсов другим способом. Например, Альтернативные затраты покупки нового Сервера могут не включать не реализованную деятельность по Улучшению услуги на которую могли бы быть израсходованы средства. Анализ Альтернативных затрат может использоваться для принятия решений, но эти Затраты не учитываются в финансовой отчётности о фактических затратах.
[Словарь терминов ITIL версия 1.0, 29 июля 2011 г.]EN
opportunity cost
(ITIL Service Strategy)
A cost that is used in deciding between investment choices. Opportunity cost represents the revenue that would have been generated by using the resources in a different way. For example, the opportunity cost of purchasing a new server may include not carrying out a service improvement activity that the money could have been spent on. Opportunity cost analysis is used as part of a decision-making process, but opportunity cost is not treated as an actual cost in any financial statement.
[Словарь терминов ITIL версия 1.0, 29 июля 2011 г.]Тематики
EN
альтернативные издержки
Доход, упущенный экономическим агентом в результате принятия им какого-либо решения (хотя можно было бы принять иное). Альтернативная стоимость товара или услуги есть стоимость товаров и услуг, от которых пришлось отказаться для того, чтобы получить возможность приобрести данные блага.
[ОАО РАО "ЕЭС России" СТО 17330282.27.010.001-2008]
альтернативные издержки
альтернативная стоимость
Издержки (часто их называют вмененными), которые может понести собственник ресурса, выбирая конкретный вариант его использования и — тем самым — отвергая все имеющиеся альтернативы. Численно определяются как величина дохода, который можно было бы получить при втором по предпочтительности («second best») варианте. Т.е., это доход, упущенный экономическим агентом в результате принятия им какого-либо решения (хотя можно было бы принять иное). Например, А.и. хранения 1 руб. наличными деньгами равняются номинальной процентной ставке банка (храня дома деньги, допустим, полгода, вы теряете столько, сколько могли бы получить за то же время в банке). По другому определению, А.и. — издержки производства товаров и услуг, измеряемые стоимостью наилучшей упущенной возможности использования затраченных на их создание факторов производства. Итак, альтернативная стоимость товара или услуги есть стоимость других товаров и услуг, от которых приходится отказаться, чтобы получить возможность приобрести данные блага. См. также Дифференциальные затраты народного хозяйства по данному продукту, Объективно обусловленные оценки.
[ http://slovar-lopatnikov.ru/]Тематики
Синонимы
EN
вмененные издержки
1.Условно рассчитываемые издержки (напр., проценты, которые можно было бы получить на данную денежную сумму, если бы она не была потрачена на приобретение товаров). 2. Те альтернативные издержки, которые не связаны с покупкой факторов производства на стороне, а относятся к таким факторам, которые не используются, хотя и имеются постоянно в распоряжении фирмы. Например, предпринимательские способности владельца могли бы быть использованы в управлении каким-то предприятием. Неполученный, но возможный при этом доход составляет В.и. Впрочем, ряд авторов не делает различия между понятиями альтернативных и вмененных издержек. (См. Альтернативные издержки, Альтернативная стоимость).
[ http://slovar-lopatnikov.ru/]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > opportunity cost
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9 Historical Portugal
Before Romans described western Iberia or Hispania as "Lusitania," ancient Iberians inhabited the land. Phoenician and Greek trading settlements grew up in the Tagus estuary area and nearby coasts. Beginning around 202 BCE, Romans invaded what is today southern Portugal. With Rome's defeat of Carthage, Romans proceeded to conquer and rule the western region north of the Tagus, which they named Roman "Lusitania." In the fourth century CE, as Rome's rule weakened, the area experienced yet another invasion—Germanic tribes, principally the Suevi, who eventually were Christianized. During the sixth century CE, the Suevi kingdom was superseded by yet another Germanic tribe—the Christian Visigoths.A major turning point in Portugal's history came in 711, as Muslim armies from North Africa, consisting of both Arab and Berber elements, invaded the Iberian Peninsula from across the Straits of Gibraltar. They entered what is now Portugal in 714, and proceeded to conquer most of the country except for the far north. For the next half a millennium, Islam and Muslim presence in Portugal left a significant mark upon the politics, government, language, and culture of the country.Islam, Reconquest, and Portugal Created, 714-1140The long frontier struggle between Muslim invaders and Christian communities in the north of the Iberian peninsula was called the Reconquista (Reconquest). It was during this struggle that the first dynasty of Portuguese kings (Burgundian) emerged and the independent monarchy of Portugal was established. Christian forces moved south from what is now the extreme north of Portugal and gradually defeated Muslim forces, besieging and capturing towns under Muslim sway. In the ninth century, as Christian forces slowly made their way southward, Christian elements were dominant only in the area between Minho province and the Douro River; this region became known as "territorium Portu-calense."In the 11th century, the advance of the Reconquest quickened as local Christian armies were reinforced by crusading knights from what is now France and England. Christian forces took Montemor (1034), at the Mondego River; Lamego (1058); Viseu (1058); and Coimbra (1064). In 1095, the king of Castile and Léon granted the country of "Portu-cale," what became northern Portugal, to a Burgundian count who had emigrated from France. This was the foundation of Portugal. In 1139, a descendant of this count, Afonso Henriques, proclaimed himself "King of Portugal." He was Portugal's first monarch, the "Founder," and the first of the Burgundian dynasty, which ruled until 1385.The emergence of Portugal in the 12th century as a separate monarchy in Iberia occurred before the Christian Reconquest of the peninsula. In the 1140s, the pope in Rome recognized Afonso Henriques as king of Portugal. In 1147, after a long, bloody siege, Muslim-occupied Lisbon fell to Afonso Henriques's army. Lisbon was the greatest prize of the 500-year war. Assisting this effort were English crusaders on their way to the Holy Land; the first bishop of Lisbon was an Englishman. When the Portuguese captured Faro and Silves in the Algarve province in 1248-50, the Reconquest of the extreme western portion of the Iberian peninsula was complete—significantly, more than two centuries before the Spanish crown completed the Reconquest of the eastern portion by capturing Granada in 1492.Consolidation and Independence of Burgundian Portugal, 1140-1385Two main themes of Portugal's early existence as a monarchy are the consolidation of control over the realm and the defeat of a Castil-ian threat from the east to its independence. At the end of this period came the birth of a new royal dynasty (Aviz), which prepared to carry the Christian Reconquest beyond continental Portugal across the straits of Gibraltar to North Africa. There was a variety of motives behind these developments. Portugal's independent existence was imperiled by threats from neighboring Iberian kingdoms to the north and east. Politics were dominated not only by efforts against the Muslims inPortugal (until 1250) and in nearby southern Spain (until 1492), but also by internecine warfare among the kingdoms of Castile, Léon, Aragon, and Portugal. A final comeback of Muslim forces was defeated at the battle of Salado (1340) by allied Castilian and Portuguese forces. In the emerging Kingdom of Portugal, the monarch gradually gained power over and neutralized the nobility and the Church.The historic and commonplace Portuguese saying "From Spain, neither a good wind nor a good marriage" was literally played out in diplomacy and war in the late 14th-century struggles for mastery in the peninsula. Larger, more populous Castile was pitted against smaller Portugal. Castile's Juan I intended to force a union between Castile and Portugal during this era of confusion and conflict. In late 1383, Portugal's King Fernando, the last king of the Burgundian dynasty, suddenly died prematurely at age 38, and the Master of Aviz, Portugal's most powerful nobleman, took up the cause of independence and resistance against Castile's invasion. The Master of Aviz, who became King João I of Portugal, was able to obtain foreign assistance. With the aid of English archers, Joao's armies defeated the Castilians in the crucial battle of Aljubarrota, on 14 August 1385, a victory that assured the independence of the Portuguese monarchy from its Castilian nemesis for several centuries.Aviz Dynasty and Portugal's First Overseas Empire, 1385-1580The results of the victory at Aljubarrota, much celebrated in Portugal's art and monuments, and the rise of the Aviz dynasty also helped to establish a new merchant class in Lisbon and Oporto, Portugal's second city. This group supported King João I's program of carrying the Reconquest to North Africa, since it was interested in expanding Portugal's foreign commerce and tapping into Muslim trade routes and resources in Africa. With the Reconquest against the Muslims completed in Portugal and the threat from Castile thwarted for the moment, the Aviz dynasty launched an era of overseas conquest, exploration, and trade. These efforts dominated Portugal's 15th and 16th centuries.The overseas empire and age of Discoveries began with Portugal's bold conquest in 1415 of the Moroccan city of Ceuta. One royal member of the 1415 expedition was young, 21-year-old Prince Henry, later known in history as "Prince Henry the Navigator." His part in the capture of Ceuta won Henry his knighthood and began Portugal's "Marvelous Century," during which the small kingdom was counted as a European and world power of consequence. Henry was the son of King João I and his English queen, Philippa of Lancaster, but he did not inherit the throne. Instead, he spent most of his life and his fortune, and that of the wealthy military Order of Christ, on various imperial ventures and on voyages of exploration down the African coast and into the Atlantic. While mythology has surrounded Henry's controversial role in the Discoveries, and this role has been exaggerated, there is no doubt that he played a vital part in the initiation of Portugal's first overseas empire and in encouraging exploration. He was naturally curious, had a sense of mission for Portugal, and was a strong leader. He also had wealth to expend; at least a third of the African voyages of the time were under his sponsorship. If Prince Henry himself knew little science, significant scientific advances in navigation were made in his day.What were Portugal's motives for this new imperial effort? The well-worn historical cliche of "God, Glory, and Gold" can only partly explain the motivation of a small kingdom with few natural resources and barely 1 million people, which was greatly outnumbered by the other powers it confronted. Among Portuguese objectives were the desire to exploit known North African trade routes and resources (gold, wheat, leather, weaponry, and other goods that were scarce in Iberia); the need to outflank the Muslim world in the Mediterranean by sailing around Africa, attacking Muslims en route; and the wish to ally with Christian kingdoms beyond Africa. This enterprise also involved a strategy of breaking the Venetian spice monopoly by trading directly with the East by means of discovering and exploiting a sea route around Africa to Asia. Besides the commercial motives, Portugal nurtured a strong crusading sense of Christian mission, and various classes in the kingdom saw an opportunity for fame and gain.By the time of Prince Henry's death in 1460, Portugal had gained control of the Atlantic archipelagos of the Azores and Madeiras, begun to colonize the Cape Verde Islands, failed to conquer the Canary Islands from Castile, captured various cities on Morocco's coast, and explored as far as Senegal, West Africa, down the African coast. By 1488, Bar-tolomeu Dias had rounded the Cape of Good Hope in South Africa and thereby discovered the way to the Indian Ocean.Portugal's largely coastal African empire and later its fragile Asian empire brought unexpected wealth but were purchased at a high price. Costs included wars of conquest and defense against rival powers, manning the far-flung navel and trade fleets and scattered castle-fortresses, and staffing its small but fierce armies, all of which entailed a loss of skills and population to maintain a scattered empire. Always short of capital, the monarchy became indebted to bankers. There were many defeats beginning in the 16th century at the hands of the larger imperial European monarchies (Spain, France, England, and Holland) and many attacks on Portugal and its strung-out empire. Typically, there was also the conflict that arose when a tenuously held world empire that rarely if ever paid its way demanded finance and manpower Portugal itself lacked.The first 80 years of the glorious imperial era, the golden age of Portugal's imperial power and world influence, was an African phase. During 1415-88, Portuguese navigators and explorers in small ships, some of them caravelas (caravels), explored the treacherous, disease-ridden coasts of Africa from Morocco to South Africa beyond the Cape of Good Hope. By the 1470s, the Portuguese had reached the Gulf of Guinea and, in the early 1480s, what is now Angola. Bartolomeu Dias's extraordinary voyage of 1487-88 to South Africa's coast and the edge of the Indian Ocean convinced Portugal that the best route to Asia's spices and Christians lay south, around the tip of southern Africa. Between 1488 and 1495, there was a hiatus caused in part by domestic conflict in Portugal, discussion of resources available for further conquests beyond Africa in Asia, and serious questions as to Portugal's capacity to reach beyond Africa. In 1495, King Manuel and his council decided to strike for Asia, whatever the consequences. In 1497-99, Vasco da Gama, under royal orders, made the epic two-year voyage that discovered the sea route to western India (Asia), outflanked Islam and Venice, and began Portugal's Asian empire. Within 50 years, Portugal had discovered and begun the exploitation of its largest colony, Brazil, and set up forts and trading posts from the Middle East (Aden and Ormuz), India (Calicut, Goa, etc.), Malacca, and Indonesia to Macau in China.By the 1550s, parts of its largely coastal, maritime trading post empire from Morocco to the Moluccas were under siege from various hostile forces, including Muslims, Christians, and Hindi. Although Moroccan forces expelled the Portuguese from the major coastal cities by 1550, the rival European monarchies of Castile (Spain), England, France, and later Holland began to seize portions of her undermanned, outgunned maritime empire.In 1580, Phillip II of Spain, whose mother was a Portuguese princess and who had a strong claim to the Portuguese throne, invaded Portugal, claimed the throne, and assumed control over the realm and, by extension, its African, Asian, and American empires. Phillip II filled the power vacuum that appeared in Portugal following the loss of most of Portugal's army and its young, headstrong King Sebastião in a disastrous war in Morocco. Sebastiao's death in battle (1578) and the lack of a natural heir to succeed him, as well as the weak leadership of the cardinal who briefly assumed control in Lisbon, led to a crisis that Spain's strong monarch exploited. As a result, Portugal lost its independence to Spain for a period of 60 years.Portugal under Spanish Rule, 1580-1640Despite the disastrous nature of Portugal's experience under Spanish rule, "The Babylonian Captivity" gave birth to modern Portuguese nationalism, its second overseas empire, and its modern alliance system with England. Although Spain allowed Portugal's weakened empire some autonomy, Spanish rule in Portugal became increasingly burdensome and unacceptable. Spain's ambitious imperial efforts in Europe and overseas had an impact on the Portuguese as Spain made greater and greater demands on its smaller neighbor for manpower and money. Portugal's culture underwent a controversial Castilianization, while its empire became hostage to Spain's fortunes. New rival powers England, France, and Holland attacked and took parts of Spain's empire and at the same time attacked Portugal's empire, as well as the mother country.Portugal's empire bore the consequences of being attacked by Spain's bitter enemies in what was a form of world war. Portuguese losses were heavy. By 1640, Portugal had lost most of its Moroccan cities as well as Ceylon, the Moluccas, and sections of India. With this, Portugal's Asian empire was gravely weakened. Only Goa, Damão, Diu, Bombay, Timor, and Macau remained and, in Brazil, Dutch forces occupied the northeast.On 1 December 1640, long commemorated as a national holiday, Portuguese rebels led by the duke of Braganza overthrew Spanish domination and took advantage of Spanish weakness following a more serious rebellion in Catalonia. Portugal regained independence from Spain, but at a price: dependence on foreign assistance to maintain its independence in the form of the renewal of the alliance with England.Restoration and Second Empire, 1640-1822Foreign affairs and empire dominated the restoration era and aftermath, and Portugal again briefly enjoyed greater European power and prestige. The Anglo-Portuguese Alliance was renewed and strengthened in treaties of 1642, 1654, and 1661, and Portugal's independence from Spain was underwritten by English pledges and armed assistance. In a Luso-Spanish treaty of 1668, Spain recognized Portugal's independence. Portugal's alliance with England was a marriage of convenience and necessity between two monarchies with important religious, cultural, and social differences. In return for legal, diplomatic, and trade privileges, as well as the use during war and peace of Portugal's great Lisbon harbor and colonial ports for England's navy, England pledged to protect Portugal and its scattered empire from any attack. The previously cited 17th-century alliance treaties were renewed later in the Treaty of Windsor, signed in London in 1899. On at least 10 different occasions after 1640, and during the next two centuries, England was central in helping prevent or repel foreign invasions of its ally, Portugal.Portugal's second empire (1640-1822) was largely Brazil-oriented. Portuguese colonization, exploitation of wealth, and emigration focused on Portuguese America, and imperial revenues came chiefly from Brazil. Between 1670 and 1740, Portugal's royalty and nobility grew wealthier on funds derived from Brazilian gold, diamonds, sugar, tobacco, and other crops, an enterprise supported by the Atlantic slave trade and the supply of African slave labor from West Africa and Angola. Visitors today can see where much of that wealth was invested: Portugal's rich legacy of monumental architecture. Meanwhile, the African slave trade took a toll in Angola and West Africa.In continental Portugal, absolutist monarchy dominated politics and government, and there was a struggle for position and power between the monarchy and other institutions, such as the Church and nobility. King José I's chief minister, usually known in history as the marquis of Pombal (ruled 1750-77), sharply suppressed the nobility and theChurch (including the Inquisition, now a weak institution) and expelled the Jesuits. Pombal also made an effort to reduce economic dependence on England, Portugal's oldest ally. But his successes did not last much beyond his disputed time in office.Beginning in the late 18th century, the European-wide impact of the French Revolution and the rise of Napoleon placed Portugal in a vulnerable position. With the monarchy ineffectively led by an insane queen (Maria I) and her indecisive regent son (João VI), Portugal again became the focus of foreign ambition and aggression. With England unable to provide decisive assistance in time, France—with Spain's consent—invaded Portugal in 1807. As Napoleon's army under General Junot entered Lisbon meeting no resistance, Portugal's royal family fled on a British fleet to Brazil, where it remained in exile until 1821. In the meantime, Portugal's overseas empire was again under threat. There was a power vacuum as the monarch was absent, foreign armies were present, and new political notions of liberalism and constitutional monarchy were exciting various groups of citizens.Again England came to the rescue, this time in the form of the armies of the duke of Wellington. Three successive French invasions of Portugal were defeated and expelled, and Wellington succeeded in carrying the war against Napoleon across the Portuguese frontier into Spain. The presence of the English army, the new French-born liberal ideas, and the political vacuum combined to create revolutionary conditions. The French invasions and the peninsular wars, where Portuguese armed forces played a key role, marked the beginning of a new era in politics.Liberalism and Constitutional Monarchy, 1822-1910During 1807-22, foreign invasions, war, and civil strife over conflicting political ideas gravely damaged Portugal's commerce, economy, and novice industry. The next terrible blow was the loss of Brazil in 1822, the jewel in the imperial crown. Portugal's very independence seemed to be at risk. In vain, Portugal sought to resist Brazilian independence by force, but in 1825 it formally acknowledged Brazilian independence by treaty.Portugal's slow recovery from the destructive French invasions and the "war of independence" was complicated by civil strife over the form of constitutional monarchy that best suited Portugal. After struggles over these issues between 1820 and 1834, Portugal settled somewhat uncertainly into a moderate constitutional monarchy whose constitution (Charter of 1826) lent it strong political powers to exert a moderating influence between the executive and legislative branches of the government. It also featured a new upper middle class based on land ownership and commerce; a Catholic Church that, although still important, lived with reduced privileges and property; a largely African (third) empire to which Lisbon and Oporto devoted increasing spiritual and material resources, starting with the liberal imperial plans of 1836 and 1851, and continuing with the work of institutions like the Lisbon Society of Geography (established 1875); and a mass of rural peasants whose bonds to the land weakened after 1850 and who began to immigrate in increasing numbers to Brazil and North America.Chronic military intervention in national politics began in 19th-century Portugal. Such intervention, usually commencing with coups or pronunciamentos (military revolts), was a shortcut to the spoils of political office and could reflect popular discontent as well as the power of personalities. An early example of this was the 1817 golpe (coup) attempt of General Gomes Freire against British military rule in Portugal before the return of King João VI from Brazil. Except for a more stable period from 1851 to 1880, military intervention in politics, or the threat thereof, became a feature of the constitutional monarchy's political life, and it continued into the First Republic and the subsequent Estado Novo.Beginning with the Regeneration period (1851-80), Portugal experienced greater political stability and economic progress. Military intervention in politics virtually ceased; industrialization and construction of railroads, roads, and bridges proceeded; two political parties (Regenerators and Historicals) worked out a system of rotation in power; and leading intellectuals sparked a cultural revival in several fields. In 19th-century literature, there was a new golden age led by such figures as Alexandre Herculano (historian), Eça de Queirós (novelist), Almeida Garrett (playwright and essayist), Antero de Quental (poet), and Joaquim Oliveira Martins (historian and social scientist). In its third overseas empire, Portugal attempted to replace the slave trade and slavery with legitimate economic activities; to reform the administration; and to expand Portuguese holdings beyond coastal footholds deep into the African hinterlands in West, West Central, and East Africa. After 1841, to some extent, and especially after 1870, colonial affairs, combined with intense nationalism, pressures for economic profit in Africa, sentiment for national revival, and the drift of European affairs would make or break Lisbon governments.Beginning with the political crisis that arose out of the "English Ultimatum" affair of January 1890, the monarchy became discredtted and identified with the poorly functioning government, political parties splintered, and republicanism found more supporters. Portugal participated in the "Scramble for Africa," expanding its African holdings, but failed to annex territory connecting Angola and Mozambique. A growing foreign debt and state bankruptcy as of the early 1890s damaged the constitutional monarchy's reputation, despite the efforts of King Carlos in diplomacy, the renewal of the alliance in the Windsor Treaty of 1899, and the successful if bloody colonial wars in the empire (1880-97). Republicanism proclaimed that Portugal's weak economy and poor society were due to two historic institutions: the monarchy and the Catholic Church. A republic, its stalwarts claimed, would bring greater individual liberty; efficient, if more decentralized government; and a stronger colonial program while stripping the Church of its role in both society and education.As the monarchy lost support and republicans became more aggressive, violence increased in politics. King Carlos I and his heir Luís were murdered in Lisbon by anarchist-republicans on 1 February 1908. Following a military and civil insurrection and fighting between monarchist and republican forces, on 5 October 1910, King Manuel II fled Portugal and a republic was proclaimed.First Parliamentary Republic, 1910-26Portugal's first attempt at republican government was the most unstable, turbulent parliamentary republic in the history of 20th-century Western Europe. During a little under 16 years of the republic, there were 45 governments, a number of legislatures that did not complete normal terms, military coups, and only one president who completed his four-year term in office. Portuguese society was poorly prepared for this political experiment. Among the deadly legacies of the monarchy were a huge public debt; a largely rural, apolitical, and illiterate peasant population; conflict over the causes of the country's misfortunes; and lack of experience with a pluralist, democratic system.The republic had some talented leadership but lacked popular, institutional, and economic support. The 1911 republican constitution established only a limited democracy, as only a small portion of the adult male citizenry was eligible to vote. In a country where the majority was Catholic, the republic passed harshly anticlerical laws, and its institutions and supporters persecuted both the Church and its adherents. During its brief disjointed life, the First Republic drafted important reform plans in economic, social, and educational affairs; actively promoted development in the empire; and pursued a liberal, generous foreign policy. Following British requests for Portugal's assistance in World War I, Portugal entered the war on the Allied side in March 1916 and sent armies to Flanders and Portuguese Africa. Portugal's intervention in that conflict, however, was too costly in many respects, and the ultimate failure of the republic in part may be ascribed to Portugal's World War I activities.Unfortunately for the republic, its time coincided with new threats to Portugal's African possessions: World War I, social and political demands from various classes that could not be reconciled, excessive military intervention in politics, and, in particular, the worst economic and financial crisis Portugal had experienced since the 16th and 17th centuries. After the original Portuguese Republican Party (PRP, also known as the "Democrats") splintered into three warring groups in 1912, no true multiparty system emerged. The Democrats, except for only one or two elections, held an iron monopoly of electoral power, and political corruption became a major issue. As extreme right-wing dictatorships elsewhere in Europe began to take power in Italy (1922), neighboring Spain (1923), and Greece (1925), what scant popular support remained for the republic collapsed. Backed by a right-wing coalition of landowners from Alentejo, clergy, Coimbra University faculty and students, Catholic organizations, and big business, career military officers led by General Gomes da Costa executed a coup on 28 May 1926, turned out the last republican government, and established a military government.The Estado Novo (New State), 1926-74During the military phase (1926-32) of the Estado Novo, professional military officers, largely from the army, governed and administered Portugal and held key cabinet posts, but soon discovered that the military possessed no magic formula that could readily solve the problems inherited from the First Republic. Especially during the years 1926-31, the military dictatorship, even with its political repression of republican activities and institutions (military censorship of the press, political police action, and closure of the republic's rowdy parliament), was characterized by similar weaknesses: personalism and factionalism; military coups and political instability, including civil strife and loss of life; state debt and bankruptcy; and a weak economy. "Barracks parliamentarism" was not an acceptable alternative even to the "Nightmare Republic."Led by General Óscar Carmona, who had replaced and sent into exile General Gomes da Costa, the military dictatorship turned to a civilian expert in finance and economics to break the budget impasse and bring coherence to the disorganized system. Appointed minister of finance on 27 April 1928, the Coimbra University Law School professor of economics Antônio de Oliveira Salazar (1889-1970) first reformed finance, helped balance the budget, and then turned to other concerns as he garnered extraordinary governing powers. In 1930, he was appointed interim head of another key ministry (Colonies) and within a few years had become, in effect, a civilian dictator who, with the military hierarchy's support, provided the government with coherence, a program, and a set of policies.For nearly 40 years after he was appointed the first civilian prime minister in 1932, Salazar's personality dominated the government. Unlike extreme right-wing dictators elsewhere in Europe, Salazar was directly appointed by the army but was never endorsed by a popular political party, street militia, or voter base. The scholarly, reclusive former Coimbra University professor built up what became known after 1932 as the Estado Novo ("New State"), which at the time of its overthrow by another military coup in 1974, was the longest surviving authoritarian regime in Western Europe. The system of Salazar and the largely academic and technocratic ruling group he gathered in his cabinets was based on the central bureaucracy of the state, which was supported by the president of the republic—always a senior career military officer, General Óscar Carmona (1928-51), General Craveiro Lopes (1951-58), and Admiral Américo Tómaz (1958-74)—and the complicity of various institutions. These included a rubber-stamp legislature called the National Assembly (1935-74) and a political police known under various names: PVDE (1932-45), PIDE (1945-69),and DGS (1969-74). Other defenders of the Estado Novo security were paramilitary organizations such as the National Republican Guard (GNR); the Portuguese Legion (PL); and the Portuguese Youth [Movement]. In addition to censorship of the media, theater, and books, there was political repression and a deliberate policy of depoliticization. All political parties except for the approved movement of regime loyalists, the União Nacional or (National Union), were banned.The most vigorous and more popular period of the New State was 1932-44, when the basic structures were established. Never monolithic or entirely the work of one person (Salazar), the New State was constructed with the assistance of several dozen top associates who were mainly academics from law schools, some technocrats with specialized skills, and a handful of trusted career military officers. The 1933 Constitution declared Portugal to be a "unitary, corporative Republic," and pressures to restore the monarchy were resisted. Although some of the regime's followers were fascists and pseudofascists, many more were conservative Catholics, integralists, nationalists, and monarchists of different varieties, and even some reactionary republicans. If the New State was authoritarian, it was not totalitarian and, unlike fascism in Benito Mussolini's Italy or Adolf Hitler's Germany, it usually employed the minimum of violence necessary to defeat what remained a largely fractious, incoherent opposition.With the tumultuous Second Republic and the subsequent civil war in nearby Spain, the regime felt threatened and reinforced its defenses. During what Salazar rightly perceived as a time of foreign policy crisis for Portugal (1936-45), he assumed control of the Ministry of Foreign Affairs. From there, he pursued four basic foreign policy objectives: supporting the Nationalist rebels of General Francisco Franco in the Spanish Civil War (1936-39) and concluding defense treaties with a triumphant Franco; ensuring that General Franco in an exhausted Spain did not enter World War II on the Axis side; maintaining Portuguese neutrality in World War II with a post-1942 tilt toward the Allies, including granting Britain and the United States use of bases in the Azores Islands; and preserving and protecting Portugal's Atlantic Islands and its extensive, if poor, overseas empire in Africa and Asia.During the middle years of the New State (1944-58), many key Salazar associates in government either died or resigned, and there was greater social unrest in the form of unprecedented strikes and clandestine Communist activities, intensified opposition, and new threatening international pressures on Portugal's overseas empire. During the earlier phase of the Cold War (1947-60), Portugal became a steadfast, if weak, member of the US-dominated North Atlantic Treaty Organization alliance and, in 1955, with American support, Portugal joined the United Nations (UN). Colonial affairs remained a central concern of the regime. As of 1939, Portugal was the third largest colonial power in the world and possessed territories in tropical Africa (Angola, Mozambique, Guinea-Bissau, and São Tomé and Príncipe Islands) and the remnants of its 16th-century empire in Asia (Goa, Damão, Diu, East Timor, and Macau). Beginning in the early 1950s, following the independence of India in 1947, Portugal resisted Indian pressures to decolonize Portuguese India and used police forces to discourage internal opposition in its Asian and African colonies.The later years of the New State (1958-68) witnessed the aging of the increasingly isolated but feared Salazar and new threats both at home and overseas. Although the regime easily overcame the brief oppositionist threat from rival presidential candidate General Humberto Delgado in the spring of 1958, new developments in the African and Asian empires imperiled the authoritarian system. In February 1961, oppositionists hijacked the Portuguese ocean liner Santa Maria and, in following weeks, African insurgents in northern Angola, although they failed to expel the Portuguese, gained worldwide media attention, discredited the New State, and began the 13-year colonial war. After thwarting a dissident military coup against his continued leadership, Salazar and his ruling group mobilized military repression in Angola and attempted to develop the African colonies at a faster pace in order to ensure Portuguese control. Meanwhile, the other European colonial powers (Britain, France, Belgium, and Spain) rapidly granted political independence to their African territories.At the time of Salazar's removal from power in September 1968, following a stroke, Portugal's efforts to maintain control over its colonies appeared to be successful. President Americo Tomás appointed Dr. Marcello Caetano as Salazar's successor as prime minister. While maintaining the New State's basic structures, and continuing the regime's essential colonial policy, Caetano attempted wider reforms in colonial administration and some devolution of power from Lisbon, as well as more freedom of expression in Lisbon. Still, a great deal of the budget was devoted to supporting the wars against the insurgencies in Africa. Meanwhile in Asia, Portuguese India had fallen when the Indian army invaded in December 1961. The loss of Goa was a psychological blow to the leadership of the New State, and of the Asian empire only East Timor and Macau remained.The Caetano years (1968-74) were but a hiatus between the waning Salazar era and a new regime. There was greater political freedom and rapid economic growth (5-6 percent annually to late 1973), but Caetano's government was unable to reform the old system thoroughly and refused to consider new methods either at home or in the empire. In the end, regime change came from junior officers of the professional military who organized the Armed Forces Movement (MFA) against the Caetano government. It was this group of several hundred officers, mainly in the army and navy, which engineered a largely bloodless coup in Lisbon on 25 April 1974. Their unexpected action brought down the 48-year-old New State and made possible the eventual establishment and consolidation of democratic governance in Portugal, as well as a reorientation of the country away from the Atlantic toward Europe.Revolution of Carnations, 1974-76Following successful military operations of the Armed Forces Movement against the Caetano government, Portugal experienced what became known as the "Revolution of Carnations." It so happened that during the rainy week of the military golpe, Lisbon flower shops were featuring carnations, and the revolutionaries and their supporters adopted the red carnation as the common symbol of the event, as well as of the new freedom from dictatorship. The MFA, whose leaders at first were mostly little-known majors and captains, proclaimed a three-fold program of change for the new Portugal: democracy; decolonization of the overseas empire, after ending the colonial wars; and developing a backward economy in the spirit of opportunity and equality. During the first 24 months after the coup, there was civil strife, some anarchy, and a power struggle. With the passing of the Estado Novo, public euphoria burst forth as the new provisional military government proclaimed the freedoms of speech, press, and assembly, and abolished censorship, the political police, the Portuguese Legion, Portuguese Youth, and other New State organizations, including the National Union. Scores of political parties were born and joined the senior political party, the Portuguese Community Party (PCP), and the Socialist Party (PS), founded shortly before the coup.Portugal's Revolution of Carnations went through several phases. There was an attempt to take control by radical leftists, including the PCP and its allies. This was thwarted by moderate officers in the army, as well as by the efforts of two political parties: the PS and the Social Democrats (PPD, later PSD). The first phase was from April to September 1974. Provisional president General Antonio Spínola, whose 1974 book Portugal and the Future had helped prepare public opinion for the coup, met irresistible leftist pressures. After Spinola's efforts to avoid rapid decolonization of the African empire failed, he resigned in September 1974. During the second phase, from September 1974 to March 1975, radical military officers gained control, but a coup attempt by General Spínola and his supporters in Lisbon in March 1975 failed and Spínola fled to Spain.In the third phase of the Revolution, March-November 1975, a strong leftist reaction followed. Farm workers occupied and "nationalized" 1.1 million hectares of farmland in the Alentejo province, and radical military officers in the provisional government ordered the nationalization of Portuguese banks (foreign banks were exempted), utilities, and major industries, or about 60 percent of the economic system. There were power struggles among various political parties — a total of 50 emerged—and in the streets there was civil strife among labor, military, and law enforcement groups. A constituent assembly, elected on 25 April 1975, in Portugal's first free elections since 1926, drafted a democratic constitution. The Council of the Revolution (CR), briefly a revolutionary military watchdog committee, was entrenched as part of the government under the constitution, until a later revision. During the chaotic year of 1975, about 30 persons were killed in political frays while unstable provisional governments came and went. On 25 November 1975, moderate military forces led by Colonel Ramalho Eanes, who later was twice elected president of the republic (1976 and 1981), defeated radical, leftist military groups' revolutionary conspiracies.In the meantime, Portugal's scattered overseas empire experienced a precipitous and unprepared decolonization. One by one, the former colonies were granted and accepted independence—Guinea-Bissau (September 1974), Cape Verde Islands (July 1975), and Mozambique (July 1975). Portugal offered to turn over Macau to the People's Republic of China, but the offer was refused then and later negotiations led to the establishment of a formal decolonization or hand-over date of 1999. But in two former colonies, the process of decolonization had tragic results.In Angola, decolonization negotiations were greatly complicated by the fact that there were three rival nationalist movements in a struggle for power. The January 1975 Alvor Agreement signed by Portugal and these three parties was not effectively implemented. A bloody civil war broke out in Angola in the spring of 1975 and, when Portuguese armed forces withdrew and declared that Angola was independent on 11 November 1975, the bloodshed only increased. Meanwhile, most of the white Portuguese settlers from Angola and Mozambique fled during the course of 1975. Together with African refugees, more than 600,000 of these retornados ("returned ones") went by ship and air to Portugal and thousands more to Namibia, South Africa, Brazil, Canada, and the United States.The second major decolonization disaster was in Portugal's colony of East Timor in the Indonesian archipelago. Portugal's capacity to supervise and control a peaceful transition to independence in this isolated, neglected colony was limited by the strength of giant Indonesia, distance from Lisbon, and Portugal's revolutionary disorder and inability to defend Timor. In early December 1975, before Portugal granted formal independence and as one party, FRETILIN, unilaterally declared East Timor's independence, Indonesia's armed forces invaded, conquered, and annexed East Timor. Indonesian occupation encountered East Timorese resistance, and a heavy loss of life followed. The East Timor question remained a contentious international issue in the UN, as well as in Lisbon and Jakarta, for more than 20 years following Indonesia's invasion and annexation of the former colony of Portugal. Major changes occurred, beginning in 1998, after Indonesia underwent a political revolution and allowed a referendum in East Timor to decide that territory's political future in August 1999. Most East Timorese chose independence, but Indonesian forces resisted that verdict untilUN intervention in September 1999. Following UN rule for several years, East Timor attained full independence on 20 May 2002.Consolidation of Democracy, 1976-2000After several free elections and record voter turnouts between 25 April 1975 and June 1976, civil war was averted and Portugal's second democratic republic began to stabilize. The MFA was dissolved, the military were returned to the barracks, and increasingly elected civilians took over the government of the country. The 1976 Constitution was revised several times beginning in 1982 and 1989, in order to reempha-size the principle of free enterprise in the economy while much of the large, nationalized sector was privatized. In June 1976, General Ram-alho Eanes was elected the first constitutional president of the republic (five-year term), and he appointed socialist leader Dr. Mário Soares as prime minister of the first constitutional government.From 1976 to 1985, Portugal's new system featured a weak economy and finances, labor unrest, and administrative and political instability. The difficult consolidation of democratic governance was eased in part by the strong currency and gold reserves inherited from the Estado Novo, but Lisbon seemed unable to cope with high unemployment, new debt, the complex impact of the refugees from Africa, world recession, and the agitation of political parties. Four major parties emerged from the maelstrom of 1974-75, except for the Communist Party, all newly founded. They were, from left to right, the Communists (PCP); the Socialists (PS), who managed to dominate governments and the legislature but not win a majority in the Assembly of the Republic; the Social Democrats (PSD); and the Christian Democrats (CDS). During this period, the annual growth rate was low (l-2 percent), and the nationalized sector of the economy stagnated.Enhanced economic growth, greater political stability, and more effective central government as of 1985, and especially 1987, were due to several developments. In 1977, Portugal applied for membership in the European Economic Community (EEC), now the European Union (EU) since 1993. In January 1986, with Spain, Portugal was granted membership, and economic and financial progress in the intervening years has been significantly influenced by the comparatively large investment, loans, technology, advice, and other assistance from the EEC. Low unemployment, high annual growth rates (5 percent), and moderate inflation have also been induced by the new political and administrative stability in Lisbon. Led by Prime Minister Cavaco Silva, an economist who was trained abroad, the PSD's strong organization, management, and electoral support since 1985 have assisted in encouraging economic recovery and development. In 1985, the PSD turned the PS out of office and won the general election, although they did not have an absolute majority of assembly seats. In 1986, Mário Soares was elected president of the republic, the first civilian to hold that office since the First Republic. In the elections of 1987 and 1991, however, the PSD was returned to power with clear majorities of over 50 percent of the vote.Although the PSD received 50.4 percent of the vote in the 1991 parliamentary elections and held a 42-seat majority in the Assembly of the Republic, the party began to lose public support following media revelations regarding corruption and complaints about Prime Minister Cavaco Silva's perceived arrogant leadership style. President Mário Soares voiced criticism of the PSD's seemingly untouchable majority and described a "tyranny of the majority." Economic growth slowed down. In the parliamentary elections of 1995 and the presidential election of 1996, the PSD's dominance ended for the time being. Prime Minister Antônio Guterres came to office when the PS won the October 1995 elections, and in the subsequent presidential contest, in January 1996, socialist Jorge Sampaio, the former mayor of Lisbon, was elected president of the republic, thus defeating Cavaco Silva's bid. Young and popular, Guterres moved the PS toward the center of the political spectrum. Under Guterres, the PS won the October 1999 parliamentary elections. The PS defeated the PSD but did not manage to win a clear, working majority of seats, and this made the PS dependent upon alliances with smaller parties, including the PCP.In the local elections in December 2001, the PSD's criticism of PS's heavy public spending allowed the PSD to take control of the key cities of Lisbon, Oporto, and Coimbra. Guterres resigned, and parliamentary elections were brought forward from 2004 to March 2002. The PSD won a narrow victory with 40 percent of the votes, and Jose Durão Barroso became prime minister. Having failed to win a majority of the seats in parliament forced the PSD to govern in coalition with the right-wing Popular Party (PP) led by Paulo Portas. Durão Barroso set about reducing government spending by cutting the budgets of local authorities, freezing civil service hiring, and reviving the economy by accelerating privatization of state-owned enterprises. These measures provoked a 24-hour strike by public-sector workers. Durão Barroso reacted with vows to press ahead with budget-cutting measures and imposed a wage freeze on all employees earning more than €1,000, which affected more than one-half of Portugal's work force.In June 2004, Durão Barroso was invited by Romano Prodi to succeed him as president of the European Commission. Durão Barroso accepted and resigned the prime ministership in July. Pedro Santana Lopes, the leader of the PSD, became prime minister. Already unpopular at the time of Durão Barroso's resignation, the PSD-led government became increasingly unpopular under Santana Lopes. A month-long delay in the start of the school year and confusion over his plan to cut taxes and raise public-sector salaries, eroded confidence even more. By November, Santana Lopes's government was so unpopular that President Jorge Sampaio was obliged to dissolve parliament and hold new elections, two years ahead of schedule.Parliamentary elections were held on 20 February 2005. The PS, which had promised the electorate disciplined and transparent governance, educational reform, the alleviation of poverty, and a boost in employment, won 45 percent of the vote and the majority of the seats in parliament. The leader of the PS, José Sôcrates became prime minister on 12 March 2005. In the regularly scheduled presidential elections held on 6 January 2006, the former leader of the PSD and prime minister, Aníbal Cavaco Silva, won a narrow victory and became president on 9 March 2006. With a mass protest, public teachers' strike, and street demonstrations in March 2008, Portugal's media, educational, and social systems experienced more severe pressures. With the spreading global recession beginning in September 2008, Portugal's economic and financial systems became more troubled.Owing to its geographic location on the southwestern most edge of continental Europe, Portugal has been historically in but not of Europe. Almost from the beginning of its existence in the 12th century as an independent monarchy, Portugal turned its back on Europe and oriented itself toward the Atlantic Ocean. After carving out a Christian kingdom on the western portion of the Iberian peninsula, Portuguese kings gradually built and maintained a vast seaborne global empire that became central to the way Portugal understood its individuality as a nation-state. While the creation of this empire allows Portugal to claim an unusual number of "firsts" or distinctions in world and Western history, it also retarded Portugal's economic, social, and political development. It can be reasonably argued that the Revolution of 25 April 1974 was the most decisive event in Portugal's long history because it finally ended Portugal's oceanic mission and view of itself as an imperial power. After the 1974 Revolution, Portugal turned away from its global mission and vigorously reoriented itself toward Europe. Contemporary Portugal is now both in and of Europe.The turn toward Europe began immediately after 25 April 1974. Portugal granted independence to its African colonies in 1975. It was admitted to the European Council and took the first steps toward accession to the European Economic Community (EEC) in 1976. On 28 March 1977, the Portuguese government officially applied for EEC membership. Because of Portugal's economic and social backwardness, which would require vast sums of EEC money to overcome, negotiations for membership were long and difficult. Finally, a treaty of accession was signed on 12 June 1985. Portugal officially joined the EEC (the European Union [EU] since 1993) on 1 January 1986. Since becoming a full-fledged member of the EU, Portugal has been steadily overcoming the economic and social underdevelopment caused by its imperial past and is becoming more like the rest of Europe.Membership in the EU has speeded up the structural transformation of Portugal's economy, which actually began during the Estado Novo. Investments made by the Estado Novo in Portugal's economy began to shift employment out of the agricultural sector, which, in 1950, accounted for 50 percent of Portugal's economically active population. Today, only 10 percent of the economically active population is employed in the agricultural sector (the highest among EU member states); 30 percent in the industrial sector (also the highest among EU member states); and 60 percent in the service sector (the lowest among EU member states). The economically active population numbers about 5,000,000 employed, 56 percent of whom are women. Women workers are the majority of the workforce in the agricultural and service sectors (the highest among the EU member states). The expansion of the service sector has been primarily in health care and education. Portugal has had the lowest unemployment rates among EU member states, with the overall rate never being more than 10 percent of the active population. Since joining the EU, the number of employers increased from 2.6 percent to 5.8 percent of the active population; self-employed from 16 to 19 percent; and employees from 65 to 70 percent. Twenty-six percent of the employers are women. Unemployment tends to hit younger workers in industry and transportation, women employed in domestic service, workers on short-term contracts, and poorly educated workers. Salaried workers earn only 63 percent of the EU average, and hourly workers only one-third to one-half of that earned by their EU counterparts. Despite having had the second highest growth of gross national product (GNP) per inhabitant (after Ireland) among EU member states, the above data suggest that while much has been accomplished in terms of modernizing the Portuguese economy, much remains to be done to bring Portugal's economy up to the level of the "average" EU member state.Membership in the EU has also speeded up changes in Portuguese society. Over the last 30 years, coastalization and urbanization have intensified. Fully 50 percent of Portuguese live in the coastal urban conurbations of Lisbon, Oporto, Braga, Aveiro, Coimbra, Viseu, Évora, and Faro. The Portuguese population is one of the oldest among EU member states (17.3 percent are 65 years of age or older) thanks to a considerable increase in life expectancy at birth (77.87 years for the total population, 74.6 years for men, 81.36 years for women) and one of the lowest birthrates (10.59 births/1,000) in Europe. Family size averages 2.8 persons per household, with the strict nuclear family (one or two generations) in which both parents work being typical. Common law marriages, cohabitating couples, and single-parent households are more and more common. The divorce rate has also increased. "Youth Culture" has developed. The young have their own meeting places, leisure-time activities, and nightlife (bars, clubs, and discos).All Portuguese citizens, whether they have contributed or not, have a right to an old-age pension, invalidity benefits, widowed persons' pension, as well as payments for disabilities, children, unemployment, and large families. There is a national minimum wage (€385 per month), which is low by EU standards. The rapid aging of Portugal's population has changed the ratio of contributors to pensioners to 1.7, the lowest in the EU. This has created deficits in Portugal's social security fund.The adult literacy rate is about 92 percent. Illiteracy is still found among the elderly. Although universal compulsory education up to grade 9 was achieved in 1980, only 21.2 percent of the population aged 25-64 had undergone secondary education, compared to an EU average of 65.7 percent. Portugal's higher education system currently consists of 14 state universities and 14 private universities, 15 state polytechnic institutions, one Catholic university, and one military academy. All in all, Portugal spends a greater percentage of its state budget on education than most EU member states. Despite this high level of expenditure, the troubled Portuguese education system does not perform well. Early leaving and repetition rates are among the highest among EU member states.After the Revolution of 25 April 1974, Portugal created a National Health Service, which today consists of 221 hospitals and 512 medical centers employing 33,751 doctors and 41,799 nurses. Like its education system, Portugal's medical system is inefficient. There are long waiting lists for appointments with specialists and for surgical procedures.Structural changes in Portugal's economy and society mean that social life in Portugal is not too different from that in other EU member states. A mass consumption society has been created. Televisions, telephones, refrigerators, cars, music equipment, mobile phones, and personal computers are commonplace. Sixty percent of Portuguese households possess at least one automobile, and 65 percent of Portuguese own their own home. Portuguese citizens are more aware of their legal rights than ever before. This has resulted in a trebling of the number of legal proceeding since 1960 and an eight-fold increase in the number of lawyers. In general, Portuguese society has become more permissive and secular; the Catholic Church and the armed forces are much less influential than in the past. Portugal's population is also much more culturally, religiously, and ethnically diverse, a consequence of the coming to Portugal of hundreds of thousands of immigrants, mainly from former African colonies.Portuguese are becoming more cosmopolitan and sophisticated through the impact of world media, the Internet, and the World Wide Web. A prime case in point came in the summer and early fall of 1999, with the extraordinary events in East Timor and the massive Portuguese popular responses. An internationally monitored referendum in East Timor, Portugal's former colony in the Indonesian archipelago and under Indonesian occupation from late 1975 to summer 1999, resulted in a vote of 78.5 percent for rejecting integration with Indonesia and for independence. When Indonesian prointegration gangs, aided by the Indonesian military, responded to the referendum with widespread brutality and threatened to reverse the verdict of the referendum, there was a spontaneous popular outpouring of protest in the cities and towns of Portugal. An avalanche of Portuguese e-mail fell on leaders and groups in the UN and in certain countries around the world as Portugal's diplomats, perhaps to compensate for the weak initial response to Indonesian armed aggression in 1975, called for the protection of East Timor as an independent state and for UN intervention to thwart Indonesian action. Using global communications networks, the Portuguese were able to mobilize UN and world public opinion against Indonesian actions and aided the eventual independence of East Timor on 20 May 2002.From the Revolution of 25 April 1974 until the 1990s, Portugal had a large number of political parties, one of the largest Communist parties in western Europe, frequent elections, and endemic cabinet instability. Since the 1990s, the number of political parties has been dramatically reduced and cabinet stability increased. Gradually, the Portuguese electorate has concentrated around two larger parties, the right-of-center Social Democrats (PSD) and the left-of-center Socialist (PS). In the 1980s, these two parties together garnered 65 percent of the vote and 70 percent of the seats in parliament. In 2005, these percentages had risen to 74 percent and 85 percent, respectively. In effect, Portugal is currently a two-party dominant system in which the two largest parties — PS and PSD—alternate in and out of power, not unlike the rotation of the two main political parties (the Regenerators and the Historicals) during the last decades (1850s to 1880s) of the liberal constitutional monarchy. As Portugal's democracy has consolidated, turnout rates for the eligible electorate have declined. In the 1970s, turnout was 85 percent. In Portugal's most recent parliamentary election (2005), turnout had fallen to 65 percent of the eligible electorate.Portugal has benefited greatly from membership in the EU, and whatever doubts remain about the price paid for membership, no Portuguese government in the near future can afford to sever this connection. The vast majority of Portuguese citizens see membership in the EU as a "good thing" and strongly believe that Portugal has benefited from membership. Only the Communist Party opposed membership because it reduces national sovereignty, serves the interests of capitalists not workers, and suffers from a democratic deficit. Despite the high level of support for the EU, Portuguese voters are increasingly not voting in elections for the European Parliament, however. Turnout for European Parliament elections fell from 40 percent of the eligible electorate in the 1999 elections to 38 percent in the 2004 elections.In sum, Portugal's turn toward Europe has done much to overcome its backwardness. However, despite the economic, social, and political progress made since 1986, Portugal has a long way to go before it can claim to be on a par with the level found even in Spain, much less the rest of western Europe. As Portugal struggles to move from underde-velopment, especially in the rural areas away from the coast, it must keep in mind the perils of too rapid modern development, which could damage two of its most precious assets: its scenery and environment. The growth and future prosperity of the economy will depend on the degree to which the government and the private sector will remain stewards of clean air, soil, water, and other finite resources on which the tourism industry depends and on which Portugal's world image as a unique place to visit rests. Currently, Portugal is investing heavily in renewable energy from solar, wind, and wave power in order to account for about 50 percent of its electricity needs by 2010. Portugal opened the world's largest solar power plant and the world's first commercial wave power farm in 2006.An American documentary film on Portugal produced in the 1970s described this little country as having "a Past in Search of a Future." In the years after the Revolution of 25 April 1974, it could be said that Portugal is now living in "a Present in Search of a Future." Increasingly, that future lies in Europe as an active and productive member of the EU. -
10 Internet marketing
E-commarketing of products or services over the Web. Although similar in many ways to traditional marketing, Internet marketing is best suited to several particular purposes. It is ideal for marketing: products and services that require a lot of information to sell, such as travel and books; products and services that people feel strongly about, such as music and films (much of the success of The Blair Witch Project was credited to fans getting together on the Internet and promoting it through enthusiastic reviews and dialogue); products and services that are bought by the Internet demographic. In terms of advertising, online advertisements do not have the same impact as television or glossy media, as consumers are generally unwilling to download them. However, due to extensive personalization capabilities, Internet marketing has a unique ability to reach niche markets and target just the right consumer with just the right product. Internet marketing is thus best used as an adjunct to a traditional offline marketing strategy. Offline marketing is used to raise consumer awareness and arouse interest; Internet marketing educates and answers questions by having comprehensive information on offer. -
11 institutional arrangement
эк. институциональное устройство, институциональный механизм (контрактное отношение или структура управления, регулирующая отношения каких-л. хозяйственных единиц; может представлять собой какой-л. контракт или совокупность контрактов, формальную организацию и т. д.)the best institutional arrangement for management of natural resources — наилучший институциональный механизм для управления природными ресурсами
To adopt a separation strategy, private firms can create an institutional arrangement, such as a consortium, to perform the research as a separate task. — Следуя стратегии выделения, частные фирмы могут создавать такие институциональные механизмы, как консорциум, чтобы осуществлять исследования как самостоятельную задачу.
See:Англо-русский экономический словарь > institutional arrangement
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12 option
1. сущ.1) общ. альтернатива, вариант, опция ( один из нескольких вариантов выбора)in such circumstances, obtaining a student loan is the best option for him or her — в таких условиях, наилучший вариант для него/нее — получение студенческого кредита
Spanish is one of the options. — Испанский — один из языков, который можно выбрать (для изучения).
Syn:2)а) общ. выбор; право выбора [замены\]at the option of the purchaser, at buyer's option — по выбору [усмотрению\] покупателя
imprisonment with [without\] the option of a fine — тюремное заключение с правом [без права\] замены его штрафом
See:б) эк., юр. право выбора*, опцион* (право выбора отдельных условий исполнения, завершения или продления сделки, которое имеет один из участников сделки согласно заключенному контракту; напр., право продлить аренду после истечения первоначального срока аренды, право выкупить арендованное имущество по истечении срока аренды, право преимущественной покупки новых ценный бумаг, право конвертации ценных бумаг, право выбора формы страхового взноса и т. д.)option to buy [purchase\] — право покупки
See:abandonment option, accelerated option, advance option, bargain purchase option, bargain renewal option, borrower's option-lender's option, buyer's option, cash option, conversion option, cross option agreement, crown jewel option, embedded option, end of term option, fair market value purchase option, fixed amount option, fixed period option, float-down option, floor option, life income option, liquid yield option note, load spread option, lock-up option, multi-option facility, negative option, nonforfeiture option, option agreement, option to tax, paid-up additional insurance option, purchase option, positive option, reduction-option loan, renewal option, settlement option, stock purchase option, tax-option corporation, optionally renewable policy, indexed currency option note, lease with option to purchase3) фин., бирж. опцион (разновидность срочного контракта на покупку или продажу какого-л. актива, который исполняется или не исполняется по усмотрению его владельца; предусматривает, что покупатель опциона уплачивает продавцу опциона определенную премию за получение права купить или продать какой-л. актив через определенное время по определенной цене; в случае отказа от исполнения, премия остается у продавца; опцион является средством страхования от рисков изменения цены, процента и др. переменных; существует большое количество видов опционов в зависимости от вида актива и условий исполнения опциона; покупатель опциона рискует только величиной уплачиваемой при покупке премией, но ограждает себя от значительно больших изменений цены базисного актива, которые могли бы произойти в будущем и сильно ухудшить его материальное положение; существует большое количество видов опционов в зависимости от вида базисного актива и условий исполнения опциона; многие опционы являются высоколиквидными ценными бумагами и торгуются на специальных биржах)to exercise [take up\] an option — исполнить опцион
to abandon an option — не исполнить опцион (отказаться от использования права, которое дает опцион)
giver of an option — лицо, предлагающее опцион
to buy a 1 month call option on a X stock with a strike price of $50 — купить опцион "колл" на покупку акций X по цене 50 долл. через один месяц
Option names follow the format ( Stock ticker) (Expiration month) (Strike price) (Call or Put) \@ (Premium price). LEML January 20 Call \@ $.75 means a call option for Lemur Leisure Lines stock at $20 a share with a premium per share of $.75. — Обозначения опционов придерживаются следующего формата: (тикерный символ) (месяц окончания срока) (цена исполнения) ("колл" или "пут") \@ (премия). LEML January 20 Call \@ $.75 — означает опцион "колл" на акции "Lemur Leisure Lines" по цене $20 за акцию с премией $0,75 за акцию.
Syn:See:, average strike option, American option, Asian option, Atlantic option, barrier option, Bermuda option, call option, call-of-more option, capped option, catastrophe option, chooser option, collar option, commodity option, contingent premium option, conventional option, covered option, covering option, currency option, dealer option, debt option, deep in the money option, deferred premium option, double option, down-and-out option, dressed option, European option, exchange-traded option, exotic option, expired option, financial options, foreign currency option, foreign exchange option, forward reversing option, fungible options, futures option, gold option, in the money option, index option, interest rate option, knock-in option, knock-out option, lapsed option, limited exercise option, listed option, lock-up option, lookback option, naked option, non-equity option, option on a floor, option on futures, option to double, out the money option, path dependent option, postponement option, put and call option, put option, put-of-more option, quality option, quanto option, renewal option, Semi-American option, share option, split-fee option, spread option, stock option, straddle option, swap option, traded option, traditional option, triple option, uncovered option, underwater option, up-and-out option, US-style option, class of options, option account, option agreement, option buyer, option cycle, option day, option dealer, option deposit letter, option exchange, option fund, option growth fund, option holder, option income fund, option margin, option market, option money, option mutual fund, option period, option position, option premium, option price, option pricing model, option seller, option series, option spread, option strategy, option writer, options trader, options exchange, options market, rate of option, registered options principal, registered options representative, series of options, type of option, exercise price4) юр. оптация (выбор гражданства, обычно предоставляемый населению территории, переходящей от одного государства к другому)2. гл.эк. предоставлять [получать\] право на что-л.; покупать [продавать\] опцион на что-л.movie producers optioned the book soon after its publication, in 1988 — кинопродюсеры приобрели права на эту книгу вскоре после ее публикации в 1988 г.
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1) опцион (право выбора); 2) разновидность срочной сделки, которую не обязательно исполнять; контракт, который дает право, но не обязательство купить (опцион "колл") или продать ("пут") товар или финансовый инструмент в течение некоторого срока по оговоренной цене (см. exercise price/ strike price) в обмен на уплату определенной суммы; опционные сделки проводятся с ценными бумагами, товарами, контрактами на базе различных индексов цен; цена опциона определяется комбинацией срока, неустойчивости, уровня цены инструмента в основе контракта; большинство опционов используется для хеджирования и спекуляции и редко исполняются; см. at the money;in the money;out of the money;3) в конвертируемом облигационном займе: право купить ценные бумаги эмитента на оговоренных условиях в обмен на конвертируемые облигации; 4) в организации эмиссии ценных бумаг: право участника синдиката на дополнительную квоту; 5) право служащего компании на приобретение ее акций на определенных условиях; см. incentive stock option;* * *1) выбор; 2) опцион; 3) выборы* * *. Контракт, дающий своему обладателю право, не порождая обязательства, купить или продать некоторый актив по определенной цене в течение фиксированного периода времени. . The right to buy (or sell) or lease a property at a certain price for a limited period of time. For example, you pay $2,000 for a option to purchase 20 acres of land for $200,000. The option expires in one year. Depending on the terms, you may or may not be able to sell the option. Глоссарий по опционам .* * *право выбора способа, формы, объема, техники использования обязательства, предоставленное одной из сторон условиями договора (контракта) или право отказа от выполнения обязательства при обстоятельствах, обусловленных договором-----опцион; сделка с премиейправо на продажу или покупку биржевого товара или ценных бумаг в фиксированном объеме к определенной дате по цене использования опциона-----Ценные бумаги/Биржевая деятельностьдоговорное обязательство купить или продать определенный вид ценностей или финансовые права по установленной в момент заключения сделки цене и в согласованные сроки, при этом в обмен на полученные права покупатель продавцу уплачивает премию -
13 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
14 near cash
!гос. фин. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.This paper provides background information on the framework for the planning and control of public expenditure in the UK which has been operated since the 1998 Comprehensive Spending Review (CSR). It sets out the different classifications of spending for budgeting purposes and why these distinctions have been adopted. It discusses how the public expenditure framework is designed to ensure both sound public finances and an outcome-focused approach to public expenditure.The UK's public spending framework is based on several key principles:"consistency with a long-term, prudent and transparent regime for managing the public finances as a whole;" "the judgement of success by policy outcomes rather than resource inputs;" "strong incentives for departments and their partners in service delivery to plan over several years and plan together where appropriate so as to deliver better public services with greater cost effectiveness; and"the proper costing and management of capital assets to provide the right incentives for public investment.The Government sets policy to meet two firm fiscal rules:"the Golden Rule states that over the economic cycle, the Government will borrow only to invest and not to fund current spending; and"the Sustainable Investment Rule states that net public debt as a proportion of GDP will be held over the economic cycle at a stable and prudent level. Other things being equal, net debt will be maintained below 40 per cent of GDP over the economic cycle.Achievement of the fiscal rules is assessed by reference to the national accounts, which are produced by the Office for National Statistics, acting as an independent agency. The Government sets its spending envelope to comply with these fiscal rules.Departmental Expenditure Limits ( DEL) and Annually Managed Expenditure (AME)"Departmental Expenditure Limit ( DEL) spending, which is planned and controlled on a three year basis in Spending Reviews; and"Annually Managed Expenditure ( AME), which is expenditure which cannot reasonably be subject to firm, multi-year limits in the same way as DEL. AME includes social security benefits, local authority self-financed expenditure, debt interest, and payments to EU institutions.More information about DEL and AME is set out below.In Spending Reviews, firm DEL plans are set for departments for three years. To ensure consistency with the Government's fiscal rules departments are set separate resource (current) and capital budgets. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.To encourage departments to plan over the medium term departments may carry forward unspent DEL provision from one year into the next and, subject to the normal tests for tautness and realism of plans, may be drawn down in future years. This end-year flexibility also removes any incentive for departments to use up their provision as the year end approaches with less regard to value for money. For the full benefits of this flexibility and of three year plans to feed through into improved public service delivery, end-year flexibility and three year budgets should be cascaded from departments to executive agencies and other budget holders.Three year budgets and end-year flexibility give those managing public services the stability to plan their operations on a sensible time scale. Further, the system means that departments cannot seek to bid up funds each year (before 1997, three year plans were set and reviewed in annual Public Expenditure Surveys). So the credibility of medium-term plans has been enhanced at both central and departmental level.Departments have certainty over the budgetary allocation over the medium term and these multi-year DEL plans are strictly enforced. Departments are expected to prioritise competing pressures and fund these within their overall annual limits, as set in Spending Reviews. So the DEL system provides a strong incentive to control costs and maximise value for money.There is a small centrally held DEL Reserve. Support from the Reserve is available only for genuinely unforeseeable contingencies which departments cannot be expected to manage within their DEL.AME typically consists of programmes which are large, volatile and demand-led, and which therefore cannot reasonably be subject to firm multi-year limits. The biggest single element is social security spending. Other items include tax credits, Local Authority Self Financed Expenditure, Scottish Executive spending financed by non-domestic rates, and spending financed from the proceeds of the National Lottery.AME is reviewed twice a year as part of the Budget and Pre-Budget Report process reflecting the close integration of the tax and benefit system, which was enhanced by the introduction of tax credits.AME is not subject to the same three year expenditure limits as DEL, but is still part of the overall envelope for public expenditure. Affordability is taken into account when policy decisions affecting AME are made. The Government has committed itself not to take policy measures which are likely to have the effect of increasing social security or other elements of AME without taking steps to ensure that the effects of those decisions can be accommodated prudently within the Government's fiscal rules.Given an overall envelope for public spending, forecasts of AME affect the level of resources available for DEL spending. Cautious estimates and the AME margin are built in to these AME forecasts and reduce the risk of overspending on AME.Together, DEL plus AME sum to Total Managed Expenditure (TME). TME is a measure drawn from national accounts. It represents the current and capital spending of the public sector. The public sector is made up of central government, local government and public corporations.Resource and Capital Budgets are set in terms of accruals information. Accruals information measures resources as they are consumed rather than when the cash is paid. So for example the Resource Budget includes a charge for depreciation, a measure of the consumption or wearing out of capital assets."Non cash charges in budgets do not impact directly on the fiscal framework. That may be because the national accounts use a different way of measuring the same thing, for example in the case of the depreciation of departmental assets. Or it may be that the national accounts measure something different: for example, resource budgets include a cost of capital charge reflecting the opportunity cost of holding capital; the national accounts include debt interest."Within the Resource Budget DEL, departments have separate controls on:"Near cash spending, the sub set of Resource Budgets which impacts directly on the Golden Rule; and"The amount of their Resource Budget DEL that departments may spend on running themselves (e.g. paying most civil servants’ salaries) is limited by Administration Budgets, which are set in Spending Reviews. Administration Budgets are used to ensure that as much money as practicable is available for front line services and programmes. These budgets also help to drive efficiency improvements in departments’ own activities. Administration Budgets exclude the costs of frontline services delivered directly by departments.The Budget preceding a Spending Review sets an overall envelope for public spending that is consistent with the fiscal rules for the period covered by the Spending Review. In the Spending Review, the Budget AME forecast for year one of the Spending Review period is updated, and AME forecasts are made for the later years of the Spending Review period.The 1998 Comprehensive Spending Review ( CSR), which was published in July 1998, was a comprehensive review of departmental aims and objectives alongside a zero-based analysis of each spending programme to determine the best way of delivering the Government's objectives. The 1998 CSR allocated substantial additional resources to the Government's key priorities, particularly education and health, for the three year period from 1999-2000 to 2001-02.Delivering better public services does not just depend on how much money the Government spends, but also on how well it spends it. Therefore the 1998 CSR introduced Public Service Agreements (PSAs). Each major government department was given its own PSA setting out clear targets for achievements in terms of public service improvements.The 1998 CSR also introduced the DEL/ AME framework for the control of public spending, and made other framework changes. Building on the investment and reforms delivered by the 1998 CSR, successive spending reviews in 2000, 2002 and 2004 have:"provided significant increase in resources for the Government’s priorities, in particular health and education, and cross-cutting themes such as raising productivity; extending opportunity; and building strong and secure communities;" "enabled the Government significantly to increase investment in public assets and address the legacy of under investment from past decades. Departmental Investment Strategies were introduced in SR2000. As a result there has been a steady increase in public sector net investment from less than ¾ of a per cent of GDP in 1997-98 to 2¼ per cent of GDP in 2005-06, providing better infrastructure across public services;" "introduced further refinements to the performance management framework. PSA targets have been reduced in number over successive spending reviews from around 300 to 110 to give greater focus to the Government’s highest priorities. The targets have become increasingly outcome-focused to deliver further improvements in key areas of public service delivery across Government. They have also been refined in line with the conclusions of the Devolving Decision Making Review to provide a framework which encourages greater devolution and local flexibility. Technical Notes were introduced in SR2000 explaining how performance against each PSA target will be measured; and"not only allocated near cash spending to departments, but also – since SR2002 - set Resource DEL plans for non cash spending.To identify what further investments and reforms are needed to equip the UK for the global challenges of the decade ahead, on 19 July 2005 the Chief Secretary to the Treasury announced that the Government intends to launch a second Comprehensive Spending Review (CSR) reporting in 2007.A decade on from the first CSR, the 2007 CSR will represent a long-term and fundamental review of government expenditure. It will cover departmental allocations for 2008-09, 2009-10 and 2010 11. Allocations for 2007-08 will be held to the agreed figures already announced by the 2004 Spending Review. To provide a rigorous analytical framework for these departmental allocations, the Government will be taking forward a programme of preparatory work over 2006 involving:"an assessment of what the sustained increases in spending and reforms to public service delivery have achieved since the first CSR. The assessment will inform the setting of new objectives for the decade ahead;" "an examination of the key long-term trends and challenges that will shape the next decade – including demographic and socio-economic change, globalisation, climate and environmental change, global insecurity and technological change – together with an assessment of how public services will need to respond;" "to release the resources needed to address these challenges, and to continue to secure maximum value for money from public spending over the CSR period, a set of zero-based reviews of departments’ baseline expenditure to assess its effectiveness in delivering the Government’s long-term objectives; together with"further development of the efficiency programme, building on the cross cutting areas identified in the Gershon Review, to embed and extend ongoing efficiency savings into departmental expenditure planning.The 2007 CSR also offers the opportunity to continue to refine the PSA framework so that it drives effective delivery and the attainment of ambitious national standards.Public Service Agreements (PSAs) were introduced in the 1998 CSR. They set out agreed targets detailing the outputs and outcomes departments are expected to deliver with the resources allocated to them. The new spending regime places a strong emphasis on outcome targets, for example in providing for better health and higher educational standards or service standards. The introduction in SR2004 of PSA ‘standards’ will ensure that high standards in priority areas are maintained.The Government monitors progress against PSA targets, and departments report in detail twice a year in their annual Departmental Reports (published in spring) and in their autumn performance reports. These reports provide Parliament and the public with regular updates on departments’ performance against their targets.Technical Notes explain how performance against each PSA target will be measured.To make the most of both new investment and existing assets, there needs to be a coherent long term strategy against which investment decisions are taken. Departmental Investment Strategies (DIS) set out each department's plans to deliver the scale and quality of capital stock needed to underpin its objectives. The DIS includes information about the department's existing capital stock and future plans for that stock, as well as plans for new investment. It also sets out the systems that the department has in place to ensure that it delivers its capital programmes effectively.This document was updated on 19 December 2005.Near-cash resource expenditure that has a related cash implication, even though the timing of the cash payment may be slightly different. For example, expenditure on gas or electricity supply is incurred as the fuel is used, though the cash payment might be made in arrears on aquarterly basis. Other examples of near-cash expenditure are: pay, rental.Net cash requirement the upper limit agreed by Parliament on the cash which a department may draw from theConsolidated Fund to finance the expenditure within the ambit of its Request forResources. It is equal to the agreed amount of net resources and net capital less non-cashitems and working capital.Non-cash cost costs where there is no cash transaction but which are included in a body’s accounts (or taken into account in charging for a service) to establish the true cost of all the resourcesused.Non-departmental a body which has a role in the processes of government, but is not a government public body, NDPBdepartment or part of one. NDPBs accordingly operate at arm’s length from governmentMinisters.Notional cost of a cost which is taken into account in setting fees and charges to improve comparability with insuranceprivate sector service providers.The charge takes account of the fact that public bodies donot generally pay an insurance premium to a commercial insurer.the independent body responsible for collecting and publishing official statistics about theUK’s society and economy. (At the time of going to print legislation was progressing tochange this body to the Statistics Board).Office of Government an office of the Treasury, with a status similar to that of an agency, which aims to maximise Commerce, OGCthe government’s purchasing power for routine items and combine professional expertiseto bear on capital projects.Office of the the government department responsible for discharging the Paymaster General’s statutoryPaymaster General,responsibilities to hold accounts and make payments for government departments and OPGother public bodies.Orange bookthe informal title for Management of Risks: Principles and Concepts, which is published by theTreasury for the guidance of public sector bodies.Office for NationalStatistics, ONS60Managing Public Money————————————————————————————————————————"GLOSSARYOverdraftan account with a negative balance.Parliament’s formal agreement to authorise an activity or expenditure.Prerogative powerspowers exercisable under the Royal Prerogative, ie powers which are unique to the Crown,as contrasted with common-law powers which may be available to the Crown on the samebasis as to natural persons.Primary legislationActs which have been passed by the Westminster Parliament and, where they haveappropriate powers, the Scottish Parliament and the Northern Ireland Assembly. Begin asBills until they have received Royal Assent.arrangements under which a public sector organisation contracts with a private sectorentity to construct a facility and provide associated services of a specified quality over asustained period. See annex 7.5.Proprietythe principle that patterns of resource consumption should respect Parliament’s intentions,conventions and control procedures, including any laid down by the PAC. See box 2.4.Public Accountssee Committee of Public Accounts.CommitteePublic corporationa trading body controlled by central government, local authority or other publiccorporation that has substantial day to day operating independence. See section 7.8.Public Dividend finance provided by government to public sector bodies as an equity stake; an alternative to Capital, PDCloan finance.Public Service sets out what the public can expect the government to deliver with its resources. EveryAgreement, PSAlarge government department has PSA(s) which specify deliverables as targets or aimsrelated to objectives.a structured arrangement between a public sector and a private sector organisation tosecure an outcome delivering good value for money for the public sector. It is classified tothe public or private sector according to which has more control.Rate of returnthe financial remuneration delivered by a particular project or enterprise, expressed as apercentage of the net assets employed.Regularitythe principle that resource consumption should accord with the relevant legislation, therelevant delegated authority and this document. See box 2.4.Request for the functional level into which departmental Estimates may be split. RfRs contain a number Resources, RfRof functions being carried out by the department in pursuit of one or more of thatdepartment’s objectives.Resource accountan accruals account produced in line with the Financial Reporting Manual (FReM).Resource accountingthe system under which budgets, Estimates and accounts are constructed in a similar wayto commercial audited accounts, so that both plans and records of expenditure allow in fullfor the goods and services which are to be, or have been, consumed – ie not just the cashexpended.Resource budgetthe means by which the government plans and controls the expenditure of resources tomeet its objectives.Restitutiona legal concept which allows money and property to be returned to its rightful owner. Ittypically operates where another person can be said to have been unjustly enriched byreceiving such monies.Return on capital the ratio of profit to capital employed of an accounting entity during an identified period.employed, ROCEVarious measures of profit and of capital employed may be used in calculating the ratio.Public Privatepartnership, PPPPrivate Finance Initiative, PFIParliamentaryauthority61Managing Public Money"————————————————————————————————————————GLOSSARYRoyal charterthe document setting out the powers and constitution of a corporation established underprerogative power of the monarch acting on Privy Council advice.Second readingthe second formal time that a House of Parliament may debate a bill, although in practicethe first substantive debate on its content. If successful, it is deemed to denoteParliamentary approval of the principle of the proposed legislation.Secondary legislationlaws, including orders and regulations, which are made using powers in primary legislation.Normally used to set out technical and administrative provision in greater detail thanprimary legislation, they are subject to a less intense level of scrutiny in Parliament.European legislation is,however,often implemented in secondary legislation using powers inthe European Communities Act 1972.Service-level agreement between parties, setting out in detail the level of service to be performed.agreementWhere agreements are between central government bodies, they are not legally a contractbut have a similar function.Shareholder Executive a body created to improve the government’s performance as a shareholder in businesses.Spending reviewsets out the key improvements in public services that the public can expect over a givenperiod. It includes a thorough review of departmental aims and objectives to find the bestway of delivering the government’s objectives, and sets out the spending plans for the givenperiod.State aidstate support for a domestic body or company which could distort EU competition and sois not usually allowed. See annex 4.9.Statement of Excessa formal statement detailing departments’ overspends prepared by the Comptroller andAuditor General as a result of undertaking annual audits.Statement on Internal an annual statement that Accounting Officers are required to make as part of the accounts Control, SICon a range of risk and control issues.Subheadindividual elements of departmental expenditure identifiable in Estimates as single cells, forexample cell A1 being administration costs within a particular line of departmental spending.Supplyresources voted by Parliament in response to Estimates, for expenditure by governmentdepartments.Supply Estimatesa statement of the resources the government needs in the coming financial year, and forwhat purpose(s), by which Parliamentary authority is sought for the planned level ofexpenditure and income.Target rate of returnthe rate of return required of a project or enterprise over a given period, usually at least a year.Third sectorprivate sector bodies which do not act commercially,including charities,social and voluntaryorganisations and other not-for-profit collectives. See annex 7.7.Total Managed a Treasury budgeting term which covers all current and capital spending carried out by the Expenditure,TMEpublic sector (ie not just by central departments).Trading fundan organisation (either within a government department or forming one) which is largely orwholly financed from commercial revenue generated by its activities. Its Estimate shows itsnet impact, allowing its income from receipts to be devoted entirely to its business.Treasury Minutea formal administrative document drawn up by the Treasury, which may serve a wide varietyof purposes including seeking Parliamentary approval for the use of receipts asappropriations in aid, a remission of some or all of the principal of voted loans, andresponding on behalf of the government to reports by the Public Accounts Committee(PAC).62Managing Public Money————————————————————————————————————————GLOSSARY63Managing Public MoneyValue for moneythe process under which organisation’s procurement, projects and processes aresystematically evaluated and assessed to provide confidence about suitability, effectiveness,prudence,quality,value and avoidance of error and other waste,judged for the public sectoras a whole.Virementthe process through which funds are moved between subheads such that additionalexpenditure on one is met by savings on one or more others.Votethe process by which Parliament approves funds in response to supply Estimates.Voted expenditureprovision for expenditure that has been authorised by Parliament. Parliament ‘votes’authority for public expenditure through the Supply Estimates process. Most expenditureby central government departments is authorised in this way.Wider market activity activities undertaken by central government organisations outside their statutory duties,using spare capacity and aimed at generating a commercial profit. See annex 7.6.Windfallmonies received by a department which were not anticipated in the spending review.———————————————————————————————————————— -
15 uniformly
advравномерноАнглийский-русский словарь по теории вероятностей, статистике и комбинаторике > uniformly
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16 plan
1. noun1) (an idea of how to do something; a method of doing something: If everyone follows this plan, we will succeed; I have worked out a plan for making a lot of money.) plan2) (an intention or arrangement: My plan is to rob a bank and leave the country quickly; What are your plans for tomorrow?) plan3) (a drawing, diagram etc showing a building, town etc as if seen from above: These are the plans of/for our new house; a street-plan.) plano
2. verb1) ((sometimes with on) to intend (to do something): We are planning on going to Italy this year; We were planning to go last year but we hadn't enough money; They are planning a trip to Italy.) planear2) (to decide how something is to be done; to arrange (something): We are planning a party; We'll have to plan very carefully if we are to succeed.) planificar, proyectar3) (to design (a building, town etc): This is the architect who planned the building.) proyectar, diseñar, hacer los planos de•- planner- planning
- go according to plan
- plan ahead
plan1 n1. planwhat are your holiday plans? ¿qué planes tienes para las vacaciones?2. planoplan2 vb planear / proyectar / pensar
plan sustantivo masculino 1 (proyecto, programa) plan; plan de estudios syllabus 2 (fam) (cita, compromiso): ¿tienes algún plan para esta noche? do you have any plans for tonight? 3 (fam) ( actitud): lo dijo en plan de broma he was only kidding (colloq); en plan económico cheaply, on the cheap (colloq)
plan sustantivo masculino
1 (intención) plan
2 (conjunto de ideas, etc) scheme, programme
plan de estudios, curriculum
plan de jubilación/de pensiones, pension plan
3 fam (cita) date: no tengo plan para esta tarde, I have no plans for this afternoon Locuciones: no sigas en ese plan, don't carry on like that
no es plan, that's not a good idea
no es plan de que nos quedemos si él se va, it's not fair for us to have to stay home if he goes out ' plan' also found in these entries: Spanish: abrupta - abrupto - anteproyecto - auspicio - boceto - bosquejar - chafar - concebir - cuajar - delinear - desactivar - descubrir - designio - dinamitar - efecto - fastidiar - garete - generar - idea - idear - instrumentación - inviable - juego - mantilla - mira - pensar - pergeñar - pique - plana - planear - planificar - plano - plazo - política - prever - programa - proyectar - proyecto - rechazar - rechazo - resultado - tortuosa - tortuosidad - tortuoso - trazar - tramar - traza - venta - ventura - viabilidad English: abort - abortive - action - alter - alteration - approachable - approve of - attractive - authenticity - backfire - beauty - benign - botch - bypass - cheap - concoct - contingency plan - cook up - crystallize - curriculum - delineate - design - despite - detailed - develop - development - devious - disappoint - discard - distinct - drum up - elaborate - emigrate - explain - fall apart - fall through - fallback - floor plan - follow through - foolproof - forecast - formulate - get-rich-quick - go - half-baked - hatch - hit on - hit upon - holiday - impracticaltr[plæn]1 (scheme, arrangement) plan nombre masculino, proyecto■ what are your plans for the weekend? ¿qué planes tienes para el fin de semana?■ have you seen the plans for the new opera house? ¿has visto los planos de la nueva ópera?1 (make plans) planear, proyectar, planificar; (intend) pensar, tener pensado2 (make a plan of - house, garden, etc) hacer los planos de, diseñar, proyectar; (- economy, strategy) planificar1 (make preparations) hacer planes; (intend) pensar■ we hadn't planned on rain! ¡no contábamos con que lloviera!\SMALLIDIOMATIC EXPRESSION/SMALLto go according to plan salir como estaba previsto, salir según lo previstoto plan for the future hacer planes para el futuro1) : planear, proyectar, planificarto plan a trip: planear un viajeto plan a city: planificar una ciudad2) intend: tener planeado, proyectarplan vi: hacer planesplan n1) diagram: plano m, esquema m2) scheme: plan m, proyecto m, programa mto draw up a plan: elaborar un proyecton.• dibujo s.m.• diseño s.m.• esbozo s.m.• esquema s.m.• máquina s.f.• plan s.m.• plano s.m.• planta s.f.• programa s.m.• proyecto s.m.• traza s.f.• trazado s.m.v.• idear v.• meditar v.• planear v.• planificar v.• plantear v.• proyectar v.• trazar v.plæn
I
1)a) (diagram, map) plano mseating plan — disposición f de los comensales
to draw up a plan — hacer* un plano
b) (of book, essay) esquema m2) (arrangement, scheme) plan mto go according to plan — salir* conforme estaba planeado, salir* según el plan
do you have any plans for tonight? — ¿tienes algún plan or programa para esta noche?
to make a plan — hacer* un plan
II
1.
- nn- transitive verba) \<\<journey/itinerary\>\> planear, programar; \<\<raid/assault\>\> planear; \<\<garden/house\>\> diseñar, proyectar; \<\<economy/strategies\>\> planificar*; \<\<essay\>\> hacer* un esquema deas planned — según lo planeado, tal y como estaba previsto or planeado
b) ( intend)to plan to + INF: where are you planning to spend Christmas? — ¿dónde tienes pensado or dónde piensas pasar las Navidades?
2.
vito plan FOR something: we need to plan for the future tenemos que pensar en el futuro; we hadn't planned for this — esto no lo habíamos previsto
Phrasal Verbs:- plan on[plæn]1. N1) (=scheme) proyecto m, plan m•
to draw up a plan — elaborar un proyecto, hacer or redactar un plan•
an exercise plan — una tabla or un programa de ejercicios•
a five-year plan — un plan quinquenal•
to make plans for the future — hacer planes or planear para el futurobusiness, instalment, master, pension•
a peace plan — un proyecto or un plan de paz2) (=idea, intention) plan mdo you have any plans for the weekend? — ¿tienes planes para el fin de semana?
•
if everything goes according to plan — si todo sale como está previsto or planeado•
the best plan is to call first — lo mejor es llamar primero•
a change of plan — un cambio de planes4) (=outline) [of story, essay] esquema m5) (Archit, Tech) (often pl) plano m2. VT1) (=organize) [+ schedule, event, crime] planear; [+ party, surprise] preparar; [+ route] planificar, planear; [+ essay] hacer un esquema de, planear; [+ family] planificar•
as planned — según lo previsto, como estaba planeadothings didn't work out as planned — las cosas no salieron según lo previsto or como estaban planeadas
2) (=intend)I had been planning a trip to New York — había estado pensando en or planeando un viaje a Nueva York
how long do you plan to stay? — ¿cuánto tiempo piensas quedarte?
what do you plan to do after college? — ¿qué tienes pensado hacer después de la universidad?, ¿qué te has propuesto hacer después de la universidad?
3) (=design) diseñar3.VI hacer planes•
to plan for sth, it is advisable to plan for retirement — es aconsejable que se hagan planes para la jubilaciónto plan for the future — hacer planes or planear para el futuro
- plan on- plan out* * *[plæn]
I
1)a) (diagram, map) plano mseating plan — disposición f de los comensales
to draw up a plan — hacer* un plano
b) (of book, essay) esquema m2) (arrangement, scheme) plan mto go according to plan — salir* conforme estaba planeado, salir* según el plan
do you have any plans for tonight? — ¿tienes algún plan or programa para esta noche?
to make a plan — hacer* un plan
II
1.
- nn- transitive verba) \<\<journey/itinerary\>\> planear, programar; \<\<raid/assault\>\> planear; \<\<garden/house\>\> diseñar, proyectar; \<\<economy/strategies\>\> planificar*; \<\<essay\>\> hacer* un esquema deas planned — según lo planeado, tal y como estaba previsto or planeado
b) ( intend)to plan to + INF: where are you planning to spend Christmas? — ¿dónde tienes pensado or dónde piensas pasar las Navidades?
2.
vito plan FOR something: we need to plan for the future tenemos que pensar en el futuro; we hadn't planned for this — esto no lo habíamos previsto
Phrasal Verbs:- plan on -
17 to
1.go to work/to the theatre — zur Arbeit/ins Theater gehen
to Paris/France — nach Paris/Frankreich
throw the ball to me — wirf mir den Ball zu
2) (towards a condition or quality) zu3) (as far as) bis zufrom London to Edinburgh — von London [bis] nach Edinburgh
increase from 10 % to 20 % — von 10 % auf 20 % steigen
with one's back to the wall — mit dem Rücken zur Wand
5) (implying comparison, ratio, etc.)[compared] to — verglichen mit; im Vergleich zu
it's ten to one he does something — die Chancen stehen zehn zu eins, dass er etwas tut
6) introducing relationship or indirect objectto somebody/something — jemandem/einer Sache (Dat.)
lend/explain etc. something to somebody — jemandem etwas leihen/erklären usw.
relate to something — sich auf etwas (Akk.) beziehen
secretary to the Minister — Sekretär des Ministers
that's all there is to it — mehr ist dazu nicht zu sagen
what's that to you? — was geht das dich an?
7) (until) bisto the end — bis zum Ende
five [minutes] to eight — fünf [Minuten] vor acht
8) with infinitive of a verb zu; expressing purpose, or after academic.ru/75540/too">too um [...] zutoo young to marry — zu jung, um zu heiraten; zu jung zum Heiraten
to rebel is pointless — es ist sinnlos zu rebellieren
he woke to find himself in a strange room — er erwachte und fand sich in einem fremden Zimmer wieder
he would have phoned but forgot to — er hätte angerufen, aber er vergaß es
2.she didn't want to go there, but she had to — sie wollte nicht hingehen, aber sie musste
[tuː] adverb1) (just not shut)be to — [Tür, Fenster:] angelehnt sein
2)* * *1. [tə,tu] preposition1) (towards; in the direction of: I cycled to the station; The book fell to the floor; I went to the concert/lecture/play.) zu, auf2) (as far as: His story is a lie from beginning to end.) bis3) (until: Did you stay to the end of the concert?) bis4) (sometimes used to introduce the indirect object of a verb: He sent it to us; You're the only person I can talk to.) zu, mit5) (used in expressing various relations: Listen to me!; Did you reply to his letter?; Where's the key to this door?; He sang to (the accompaniment of) his guitar.) zu, für6) (into a particular state or condition: She tore the letter to pieces.) in7) (used in expressing comparison or proportion: He's junior to me; Your skill is superior to mine; We won the match by 5 goals to 2.) gegenüber, zu8) (showing the purpose or result of an action etc: He came quickly to my assistance; To my horror, he took a gun out of his pocket.) zu9) ([tə] used before an infinitive eg after various verbs and adjectives, or in other constructions: I want to go!; He asked me to come; He worked hard to (= in order to) earn a lot of money; These buildings were designed to (= so as to) resist earthquakes; She opened her eyes to find him standing beside her; I arrived too late to see him.) zu, um zu10) (used instead of a complete infinitive: He asked her to stay but she didn't want to.) zu2. [tu:] adverb1) (into a closed or almost closed position: He pulled/pushed the door to.) zu2) (used in phrasal verbs and compounds: He came to (= regained consciousness).) zu sich, dran•* * *to[tu:, tu, tə]I. PREPOSITION, nach + dat, zu + datshe walked over \to the window sie ging [hinüber] zum Fenster [o ans Fenster]we're going \to town wir gehen/fahren in die Stadtthey go \to work on the bus sie fahren mit dem Bus zur ArbeitI'm going \to a party/concert ich gehe auf eine Party/ein Konzertshe has to go \to a meeting now sie muss jetzt zu einem Meeting [gehen]we moved \to Germany last year wir sind letztes Jahr nach Deutschland gezogenhe flew \to the US er flog in die USAshe's never been \to Mexico before sie ist noch nie [zuvor] in Mexiko gewesenmy first visit \to Africa mein erster Aufenthalt in Afrikathis is a road \to nowhere! diese Straße führt nirgendwohin!parallel \to the x axis parallel zur x-Achsefrom here \to the station von hier [bis] zum Bahnhofon the way \to the mountains/the sea/the town centre auf dem Weg in die Berge/zum Meer/ins [o zum] Stadtzentrum\to the north/south nördlich/südlichtwenty miles \to the north of the city zwanzig Meilen nördlich der Stadtthe suburbs are \to the west of the city die Vororte liegen im Westen der Stadtfrom place \to place von Ort zu Ort\to the right/left nach rechts/linksthere \to the right dort rechtshe's standing \to the left of Adrian er steht links neben Adrian, in + datshe goes \to kindergarten sie geht in den Kindergartenhe goes \to university er geht auf die Universitätdo you go \to church? gehst du in die Kirche?I go \to the gym twice a week ich gehe zweimal wöchentlich zum Fitnessan invitation \to a wedding eine Einladung zu einer HochzeitI've asked them \to dinner ich habe sie zum Essen eingeladenshe took me out \to lunch yesterday sie hat mich gestern zum Mittagessen ausgeführt [o eingeladenshe pointed \to a distant spot on the horizon sie zeigte auf einen fernen Punkt am Horizontto have one's back \to sth/sb etw/jdm den Rücken zudrehenback \to front verkehrt herumthey were dancing cheek \to cheek sie tanzten Wange an Wangeshe put her hand \to his breast sie legte die Hand auf seine Brustshe clasped the letter \to her bosom sie drückte den Brief an ihre Brusttie the lead \to the fence mach die Leine am Zaun festthey fixed the bookshelves \to the wall sie brachten die Bücherregale an der Wand anstick the ads \to some paper klebe die Anzeigen auf ein Blatt Papier7. (with indirect object)I lent my bike \to my brother ich habe meinem Bruder mein Fahrrad geliehengive that gun \to me gib mir das Gewehrchildren are often cruel \to each other Kinder sind oft grausam zueinanderwho's the letter addressed \to? an wen ist der Brief adressiert?what have they done \to you? was haben sie dir [an]getan?her knowledge proved useful \to him ihr Wissen erwies sich als hilfreich für ihnthey made a complaint \to the manager sie reichten beim Geschäftsleiter eine Beschwerde eina threat \to world peace eine Bedrohung des Weltfriedens [o für den Weltfrieden]to be grateful \to sb jdm dankbar seinto be married \to sb mit jdm verheiratet seinto tell/show sth \to sb jdm etw erzählen/zeigenand what did you say \to that? und was hast du dazu gesagt?he finally confessed \to the crime er gestand schließlich das Verbrechenthis is essential \to our strategy dies ist ein wesentlicher Bestandteil unserer Strategiea reference \to Psalm 22:18 ein Verweis auf Psalm 22:18her reply \to the question ihre Antwort auf die Frageand what was her response \to that? und wie lautete ihr Antwort darauf?the keys \to his car seine Autoschlüsselthe top \to this pen die Kappe, die auf diesen Stift gehörtshe has a mean side \to her sie kann auch sehr gemein seinthere is a very moral tone \to this book dieses Buch hat einen sehr moralischen Untertonthere's a funny side \to everything alles hat auch seine komische SeiteI prefer beef \to seafood ich ziehe Rindfleisch Meeresfrüchten vorshe looked about thirty \to his sixty neben ihm mit seinen sechzig Jahren wirkte sie wie dreißigto be comparable \to sth mit etw dat vergleichbar sein[to be] nothing \to sth nichts im Vergleich zu etw dat [sein]her wage is nothing \to what she could earn ihr Einkommen steht in keinem Vergleich zu dem, was sie verdienen könnteto be superior \to sb jdm übergeordnet sein, höher stehen als jdPaul beat me by three games \to two Paul hat im Spiel drei zu zwei gegen mich gewonnenManchester won three \to one Manchester hat drei zu eins gewonnen, zu + datI read up \to page 100 ich habe bis Seite 100 gelesenunemployment has risen \to almost 8 million die Arbeitslosigkeit ist auf fast 8 Millionen angestiegencount \to 20 zähle bis 20it's about fifty miles \to New York es sind [noch] etwa fünfzig Meilen bis New Yorkhe converted \to Islam er ist zum Islam übergetretenhis expression changed from amazement \to joy sein Ausdruck wechselte von Erstaunen zu Freudethe change \to the metric system der Wechsel zum metrischen Systemher promotion \to department manager ihre Beförderung zur Abteilungsleiterinthe meat was cooked \to perfection das Fleisch war bestens zubereitethe drank himself \to death er trank sich zu Todeshe nursed me back \to health sie hat mich [wieder] gesund gepflegtsmashed \to pieces in tausend Stücke geschlagenshe was close \to tears sie war den Tränen nahehe was thrilled \to bits er freute sich wahnsinnigthe shop is open \to 8.00 p.m. der Laden hat bis 20 Uhr geöffnetwe're in this \to the end wir führen dies bis zum Endeand \to this day... und bis auf den heutigen Tag...it's only two weeks \to your birthday! es sind nur noch zwei Wochen bis zu deinem Geburtstag!16. (including)▪ from... \to... von... bis...from beginning \to end von Anfang bis Endefrom morning \to night von morgens bis abendsfront \to back von vorne bis hinten, von allen SeitenI read the document front \to back ich habe das Dokument von vorne bis hinten gelesenhe's done everything from snowboarding \to windsurfing er hat von Snowboarden bis Windsurfen alles [mal] gemachtfrom simple theft \to cold-blooded murder vom einfachen Diebstahl bis zum kaltblütigen Mordit's twenty \to six es ist zwanzig vor sechs\to my relief/horror/astonishment zu meiner Erleichterung/meinem Entsetzen/meinem Erstaunenmuch \to her surprise zu ihrer großen Überraschung\to me, it sounds like she's ending the relationship für mich hört sich das an, als ob sie die Beziehung beenden wolltethat outfit looks good \to me das Outfit gefällt mir gutif it's acceptable \to you wenn Sie einverstanden sindthis would be \to your advantage das wäre zu deinem Vorteil, das wäre für dich von Vorteildoes this make any sense \to you? findest du das auf irgendeine Weise einleuchtend?fifty pounds is nothing \to him fünfzig Pfund sind nichts für ihnwhat's it \to you? ( fam) was geht dich das an?he works as a personal trainer \to the rich and famous er arbeitet als Personal Trainer für die Reichen und Berühmtenthey are hat makers \to Her Majesty the Queen sie sind Hutmacher Ihrer Majestät, der Königineconomic adviser \to the president Wirtschaftsberater des Präsidentenshe was Ophelia \to Olivier's Hamlet in der Verfilmung von Olivier spielte sie neben Hamlet die Opheliahere's \to you! auf dein/Ihr Wohl!\to the cook! auf den Koch/die Köchin!the record is dedicated \to her mother die Schallplatte ist ihrer Mutter gewidmetI propose a toast \to the bride and groom ich bringe einen Toast auf die Braut und den Bräutigam ausa memorial \to all the soldiers who died in Vietnam ein Denkmal für alle im Vietnamkrieg gefallenen Soldaten23. (per)the car gets 25 miles \to the gallon das Auto verbraucht eine Gallone auf 25 Meilenthree parts oil \to one part vinegar drei Teile Öl auf einen Teil Essigthe odds are 2 \to 1 that you'll lose die Chancen stehen 2 zu 1, dass du verlierstshe awoke \to the sound of screaming sie wurden durch laute Schreie wachI like exercising \to music ich trainiere gerne mit MusikI can't dance \to this sort of music ich kann zu dieser Art Musik nicht tanzenthe band walked on stage \to rapturous applause die Band zog unter tosendem Applaus auf die Bühnethirty \to thirty-five people dreißig bis fünfunddreißig Leuteten \to the power of three zehn hoch drei27.▶ that's all there is \to it das ist schon alles▶ there's not much [or nothing] \to it das ist nichts Besonderes, da ist nichts Besonderes dabei1. (expressing future intention) zushe agreed \to help sie erklärte sich bereit zu helfenI'll have \to tell him ich werde es ihm sagen müssenI don't expect \to be finished any later than seven ich denke, dass ich spätestens um sieben fertig sein werdehe lived \to see his first grandchild er durfte erleben, dass sein erstes Enkelkind geboren wurdeI have \to go on a business trip ich muss auf eine Geschäftsreisethe company is \to pay over £500,000 die Firma muss über 500.000 Pfund bezahlenhe's going \to write his memoirs er wird seine Memoiren schreibenI have some things \to be fixed ich habe einige Dinge zu reparierenBlair \to meet with Bush Blair trifft Bushto be about \to do sth gerade etw tun wollen, im Begriff sein, etw zu tun2. (forming requests) zushe was told \to have the report finished by Friday sie wurde gebeten, den Bericht bis Freitag fertigzustellenhe told me \to wait er sagte mir, ich solle wartenI asked her \to give me a call ich bat sie, mich anzurufenwe asked her \to explain wir baten sie, es uns zu erklärenyou've not \to do that du sollst das nicht tunthat man is not \to come here again der Mann darf dieses Haus nicht mehr betretenyoung man, you're \to go to your room right now junger Mann, du gehst jetzt auf dein Zimmer3. (expressing wish) zuI need \to eat something first ich muss zuerst etwas essenI'd love \to live in New York ich würde nur zu gern in New York lebenwould you like \to dance? möchten Sie tanzen?that child ought \to be in bed das Kind sollte [schon] im Bett seinI want \to go now ich möchte jetzt gehenI need \to go to the bathroom ich muss mal auf die Toilettedo you want \to come with us? willst du [mit uns] mitkommen?I'd love \to go to France this summer ich würde diesen Sommer gern nach Frankreich fahren4. (omitting verb)are you going tonight? — I'm certainly hoping \to gehst du heute Abend? — das hoffe ich sehrwould you like to go and see the Russian clowns? — yes, I'd love \to möchtest du gern die russischen Clowns sehen? — ja, sehr gerncan you drive? — yes I'm able \to but I prefer not \to kannst du Auto fahren? — ja, das kann ich, aber ich fahre nicht gernit's not likely \to happen es ist unwahrscheinlich, dass das geschieht, das wird wohl kaum geschehenI was afraid \to tell her ich hatte Angst, es ihr zu sagenhe's able \to speak four languages er spricht vier Sprachenshe's due \to have her baby sie bekommt bald ihr BabyI'm afraid \to fly ich habe Angst vorm Fliegenshe's happy \to see you back sie ist froh, dass du wieder zurück bistI'm sorry \to hear that es tut mir leid, das zu höreneasy \to use leicht zu bedienenlanguages are fun \to learn Sprachenlernen macht Spaßit is interesting \to know that es ist interessant, das zu wissenthree months is too long \to wait drei Monate zu warten ist zu langI'm too nervous \to talk right now ich bin zu nervös, um jetzt zu sprechenI'm going there \to see my sister ich gehe dort hin, um meine Schwester zu treffenshe's gone \to pick Jean up sie ist Jean abholen gegangenmy second attempt \to make flaky pastry mein zweiter Versuch, einen Blätterteig zu machenthey have no reason \to lie sie haben keinerlei Grund zu lügenI have the chance \to buy a house cheaply ich habe die Gelegenheit, billig ein Haus zu kaufensomething \to eat etwas zu essenthe first person \to arrive die erste Person, die ankam [o eintraf]Armstrong was the first man \to walk on the moon Armstrong war der erste Mann, der den Mond betrat7. (expressing intent)we tried \to help wir versuchten zu helfen\to make this cake, you'll need... für diesen Kuchen braucht man...he managed \to escape es gelang ihm zu entkommenI don't know what \to do ich weiß nicht, was ich tun sollI don't know where \to begin ich weiß nicht, wo ich anfangen sollshe was wondering whether \to ask David about it sie fragte sich, ob sie David deswegen fragen solltecan you tell me how \to get there? könne Sie mir sagen, wie ich dort hinkomme?9. (introducing clause)\to tell the truth [or \to be truthful] um die Wahrheit zu sagen\to be quite truthful with you, Dave, I never really liked the man ich muss dir ehrlich sagen, Dave, ich konnte diesen Mann noch nie leiden\to be honest um ehrlich zu sein10. (in consecutive acts) um zuhe looked up \to greet his guests er blickte auf, um seine Gäste zu begrüßenshe reached out \to take his hand sie griff nach seiner Handthey turned around \to find their car gone sie drehten sich um und bemerkten, dass ihr Auto verschwunden warIII. ADVERBinv zuto come \to zu sich dat kommenthey set \to with a will, determined to finish the job sie machten sich mit Nachdruck daran, entschlossen, die Arbeit zu Ende zu bringen* * *[tuː]1. PREPOSITION1) = in direction of, towards zuto go to the doctor( 's)/greengrocer's etc — zum Arzt/Gemüsehändler etc gehen
to go to the opera/concert etc — in die Oper/ins Konzert etc gehen
to go to France/London — nach Frankreich/London fahren
to go to Switzerland —
to go to school to go to bed — zur Schule or in die Schule gehen ins or zu Bett gehen
he came up to where I was standing —
to turn a picture/one's face to the wall — ein Bild/sich mit dem Gesicht zur Wand drehen
2) = as far as, until bisto count (up) to 20 —
3) = in in (+dat)I have never been to Brussels/India — ich war noch nie in Brüssel/Indien
4)= secure to
he nailed it to the wall/floor etc — er nagelte es an die Wand/auf den Boden etcthey tied him to the tree —
5)to give sth to sb — jdm etw gebena present from me to you —
I said to myself... — ich habe mir gesagt...
he was muttering/singing to himself — er murmelte/sang vor sich hin
"To... " (on envelope etc) to pray to God — "An (+acc)..." zu Gott beten
6) in toasts auf (+acc)to drink to sb's health — auf jds Wohl (acc) trinken
7)= next to
with position bumper to bumper — Stoßstange an Stoßstangeclose to sb/sth — nahe bei jdm/etw
at right angles to the wall —
to the west (of)/the left (of) — westlich/links (von)
8) with expressions of time vorit was five to when we arrived — es war fünf vor, als wir ankamen
9) = in relation to zuA is to B as C is to D —
they won by 4 goals to 2 — sie haben mit 4:2 (spoken: vier zu zwei) Toren gewonnen
one person to a room — eine Person pro Zimmer
11) MATH3 to the 4th, 3 to the power of 4 — 3 hoch 4
12)= concerning
what do you say to the idea? — was hältst du von der Idee?to repairing television £30 (Comm) — (für) Reparatur eines Fernsehers £ 30
13)= according to
to the best of my knowledge — nach bestem Wissen14)= accompanied by
to sing to the guitar —to sing sth to the tune of... — etw nach der Melodie von... singen
to dance to a tune/a band — zu einer Melodie/den Klängen or der Musik eines Orchesters tanzen
15)= of
ambassador to America/the King of France — Botschafter in Amerika/am Hofe des Königs von Frankreich16)= producing
to everyone's surprise — zu jedermanns Überraschung17)to begin to do sth — anfangen, etw zu tunI want him to do it — ich will, dass er es tut
18)to see him now, one would never think... — wenn man ihn jetzt sieht, würde man nicht glauben,...19)infinitive expressing purpose, result
to eat/work to live —I did it to help you — ich tat es, um dir zu helfen
to get to the point,... — um zur Sache zu kommen,...
well, not to exaggerate... — ohne zu übertreiben,...
I arrived to find she had gone — als ich ankam, war sie weg
20)I don't want to — ich will nichtwe didn't want to but we were forced to — wir wollten nicht, aber wir waren dazu gezwungen
I intended to (do it), but I forgot (to) — ich wollte es tun, aber ich habe es vergessen
buy it, it would be silly not to — kaufe es, es wäre dumm, es nicht zu tun
he often does things one doesn't expect him to — er macht oft Dinge, die man nicht von ihm erwartet
21)__diams; noun/pronoun + to + infinitive he is not the sort to do that — er ist nicht der Typ, der das täte, er ist nicht der Typ dazuI have done nothing to deserve this — ich habe nichts getan, womit ich das verdient hätte
who is he to order you around? — wer ist er denn, dass er dich so herumkommandiert?
he was the first to arrive — er kam als Erster an, er war der Erste, der ankam
who was the last to see her? —
what is there to do here? —
now is the time to do it — jetzt ist die (beste) Zeit, es zu tun
you are foolish to try it — du bist dumm, das überhaupt zu versuchen
is it good to eat? —
he's too old to be still in short trousers — er ist schon so alt und trägt noch kurze Hosen
2. ADJECTIVEdoor (= ajar) angelehnt; (= shut) zu3. ADVERBto and fro — hin und her; walk auf und ab
* * *toA präp [tuː; tʊ; tə]1. (Grundbedeutung) zu2. (Richtung und Ziel, räumlich) zu, nach, an (akk), in (akk), auf (akk):go to London nach London fahren;from east to west von Osten nach Westen;throw sth to the ground etwas auf den oder zu Boden werfen3. in (dat):have you ever been to London?4. (Richtung, Ziel, Zweck) zu, auf (akk), an (akk), in (akk), für, gegen:that is all there is to it das ist alles;a cap with a tassel to it eine Mütze mit einer Troddel (daran);a key to the case ein Schlüssel für den oder zum Koffer;a room to myself ein Zimmer für mich (allein); → assistant B 1, end C 7, moral B 1, secretary 1, etcthe score is three to one (3-1) das Spiel oder es steht drei zu eins (3:1);two is to four as four is to eight zwei verhält sich zu vier wie vier zu acht8. (Ausmaß, Grenze, Grad) bis, (bis) zu, (bis) an (akk), auf (akk), in (dat):to the clouds bis an die Wolken;from three to four von drei bis vier (Uhr);it’s ten to five es ist zehn vor fünf10. (Begleitung) zu, nach:sing to a guitar zu einer Gitarre singen;a) betont:he gave the book to me, not to you! er gab das Buch mir, nicht Ihnen!b) unbetont:she was a good mother to him sie war ihm eine gute MutterB partikel [tʊ; tə]to go gehen;easy to understand leicht zu verstehen;she was heard to cry man hörte sie weinen2. (Zweck, Absicht) um zu, zu:he only does it to earn money er tut es nur, um Geld zu verdienenI weep to think of it ich weine, wenn ich daran denke;he was the first to arrive er kam als Erster;why blame you me to love you? obs oder poet was tadelst du mich, weil ich dich liebe?5. zur Andeutung eines aus dem Vorhergehenden zu ergänzenden Infinitivs:I don’t go because I don’t want to ich gehe nicht, weil ich nicht (gehen) willC adv [tuː]1. a) zu, geschlossen:pull the door to die Türe zuziehenb) angelehnt:3. SCHIFF nahe am Wind:keep her to!4. to and froa) hin und her,b) auf und ab* * *1.[before vowel tʊ, before consonant tə, stressed tuː] prepositiongo to work/to the theatre — zur Arbeit/ins Theater gehen
to Paris/France — nach Paris/Frankreich
3) (as far as) bis zufrom London to Edinburgh — von London [bis] nach Edinburgh
increase from 10 % to 20 % — von 10 % auf 20 % steigen
4) (next to, facing)5) (implying comparison, ratio, etc.)[compared] to — verglichen mit; im Vergleich zu
it's ten to one he does something — die Chancen stehen zehn zu eins, dass er etwas tut
6) introducing relationship or indirect objectto somebody/something — jemandem/einer Sache (Dat.)
lend/explain etc. something to somebody — jemandem etwas leihen/erklären usw.
relate to something — sich auf etwas (Akk.) beziehen
to me — (in my opinion) meiner Meinung nach
7) (until) bisfive [minutes] to eight — fünf [Minuten] vor acht
do something to annoy somebody — etwas tun, um jemanden zu ärgern
too young to marry — zu jung, um zu heiraten; zu jung zum Heiraten
he woke to find himself in a strange room — er erwachte und fand sich in einem fremden Zimmer wieder
he would have phoned but forgot to — er hätte angerufen, aber er vergaß es
2.she didn't want to go there, but she had to — sie wollte nicht hingehen, aber sie musste
[tuː] adverbbe to — [Tür, Fenster:] angelehnt sein
2) -
18 brand
n марк., вир. марка; ґатунок; торгова марка; марочний товар; товарна марка; товарний знак; фірмовий знак; фабричне клеймо; клеймо; a марочнийпродукт, послуга або асортимент продуктів (product line) з конкретною назвою, символом або дизайном (design), що чітко відрізняє його від подібних продуктів чи послуг інших фірм; ♦ марка є засобом, який допомагає споживачеві (consumer) виділити специфічні продукти чи послуги серед аналогічних, запропонованих конкурентами; серед найпопулярніших марок: Тайд (Tide) — марка прального порошку; Пепсі (Pepsi) — марка безалкогольного напою; Нескафе (Nescafe) — марка кави═════════■═════════advertised brand рекламована марка; competing brand марка-конкурент • марка конкурента • конкурентний марочний товар; controlled brand марка контрольованого розповсюдження; corporate brand загальнофірмова марка; dealer's brand марка торговельного посередника • марка дилера; distributor's brand марка оптового торговця; domestic brand внутрішня марка; elite brand добірна марка • елітна марка; established brand визнана марка; familiar brand знайома марка; family brand родинна марка • сімейна марка; flagship brand провідна марка • основний марочний товар; generic brand родова марка; gift brand подарункова марка • подарунковий марочний товар; global brand марка глобального розповсюдження; house brand марка торговельного дому; household brand домашня марка; individual brand індивідуальна марка • товар з індивідуальною марочною назвою; known brand відома марка • знана марка; local brand місцева марка • марочний товар місцевого розповсюдження; major brand основний марочний товар • популярний марочний товар; manufacturer's brand марка виробника; mature brand зріла марка • зрілий марочний товар; name brand іменна марка • товар з марочним іменем; national brand загальнонаціональна марка • марка загальнонаціонального розповсюдження; new brand нова марка; ordinary brand рядова марка • звичайна марка; own-label brand власна марка; private brand приватна марка • приватна марка посередника • марка торговельного посередника; product brand товарна марка • марка штучного товару; range brand асортиментна марка • марка товарного асортименту; regular brand звичайна марка • марка регулярного користування; reseller brand приватна марка • марка перепродавав • марка торговельного посередника; runaway brand марка значно краща; specific brand особлива марка; store brand магазинна марка • крамнична марка; top brand провідна марка; top-selling brands марки з найбільшим попитом • марки з найбільшим збутом; trendy brand модна марка • марка, яка задає тон; unadvertised brand нерекламо-вана марка; wholesaler's brand марка гуртовика; wildcat brand нерекламована марка═════════□═════════brand advertising рекламування марочного товару; brand advertising expenditure витрати на рекламування марочного товару; brand attitude ставлення до товарної марки; brand awareness обізнаність з товарною маркою; brand category ґатунок виробу; brand choice вибір марки; brand competitor конкурент марочного товару; brand consciousness обізнаність з товарною маркою; brand differentiation марочне розрізнення; brand equity цінність марочного товару; brand extension розширення меж марки; brand familiarity обізнаність з товарною маркою; brand identification розпізнання товарної марки; brand image обізнаність з товарною маркою • репутація товарної марки • престиж товарної марки • репутація марки товару; brand label марочна наліпка; brand leader найпопулярніший ґатунок; brand loyalty прихильність до марки; brand manager керівник товарної марки; brand mark символ марки; brand name назва товарної марки • фабрична марка • марка товару • товар відомої марки • фірмові товари; —name goods товари відомих марок • фірмові товари; brand personality індивідуальність марки; brand position позиція марки; brand preference переважна прихильність до товару з певною маркою; brand proliferation марочне поширення; brand recognition пізнавання марки; brand rejection відхилення марки; brand strategy марочна стратегія; brand switcher споживач, який змінює марки товарів; brand switching зміна марки товару споживачем • зміна марки; brand transference перенесення назви товару; brand value вартість марки; of the best brand найкращої марки • найвищої марки; to buy a (particular) brand купувати/купити продукт специфічної марки; to develop a (particular) brand розвивати/розвинути специфічну марку; to launch a (particular) brand випускати/випустити продукт специфічної марки; to sell a (particular) brand продавати/продати продукт специфічної марки; to test a (particular) brand випробовувати/випробувати продукт специфічної маркиbrand ‡ B. four principles of marketing (386)пор. trademark▹▹ copyright▹▹ patent -
19 acronyms (new and funny)
•• Широкое употребление сокращений – неотъемлемая черта любого живого современного языка. Многих это раздражает, но сокращения – реальность, с которой обязательно должен считаться переводчик. И в русском, и в английском языке, особенно в течение ХХ столетия, «накопились» тысячи, а возможно десятки тысяч сокращений. Но не случайно я поставил это слово в кавычки, ибо сокращения не столько накапливаются, сколько появляются и либо «прячутся», либо исчезают. Иными словами, у них часто весьма узкая сфера распространения и недолгий век. Но какие-то из них – довольно многие – закрепляются в языке практически на всем его «пространстве». Так, почти любому американцу известны такие сокращения, как UN – именно так, а не UNO (United Nations), DC (District of Columbia), NFL (National Football League), PTA (Parent Teacher Association), CD (в зависимости от контекста compact disc или certificate of deposit – срочный сберегательный вклад), MBA (Master of Business Administration), CNN (Cable News Network). В двух последних случаях сокращение живет, можно сказать, своей собственной жизнью, так как многие не знают или забыли его расшифровку. У нас в стране все или почти все знают, что такое ООН, ИТАР-ТАСС (тоже, пожалуй, в отрыве от расшифровки), ЧП, НТВ, ВВС (Военно-воздушные силы), фактически превратившиеся в слова вуз и кпд (коэффициент полезного действия) и многие другие сокращения.
•• Для переводчика английского языка проблематика сокращений особенно актуальна, так как в последние два десятилетия американцы стали употреблять их значительно чаще, чем раньше. Наверное, они очень спешат, и даже электроника, вроде бы экономящая уйму времени, кажется, лишь подстегивает их бег.
•• Начнем поэтому с сокращений, многие из которых получили распространение в переписке по электронной почте (ежедневно по электронной почте отправляется 9,8 миллиарда сообщений, из них, согласно оценкам, около половины – в Америке), но постепенно проникают и в другие сферы:
•• ASAP (произносится по буквам) – as soon as possible;
•• BTW – by the way;
•• FCOL – for crying out loud! Это забавное выражение, приблизительный русский эквивалент которого – Ну неужели не ясно? – популярно особенно среди молодежи, но мне приходилось слышать его и от людей достаточно солидных, например, бывшего госсекретаря США Джеймса Бейкера;
•• FYI – for your information;
•• IMO – in my opinion (вариант, популярный в молодежной среде – IMHO – in my humble opinion);
•• IOW – in other words;
•• OTOH – on the other hand;
•• TTYL – talk to you later;
•• WYSIWYG – what you see is what you get. Это выражение, которое впервые встретилось мне в 1972 году во время показа по телевидению знаменитой хоккейной серии СССР-Канада (плакат с этим лозунгом развернули на трибунах канадские болельщики), каждый понимает, наверное, немного по-своему. В данном случае оно значило что-то вроде Мы играем в открытую, а может быть Мы вам покажем. Иногда возможен и почти буквальный перевод: Что видишь, то имеешь. He’s not changed. I’ll argue that till death. What you see is what you get (губернатор штата Коннектикут Дж. Роуланд о президенте Дж.Буше, цитирую по «Нью-Йорк таймс») –...Он весь на виду. В последнее время сокращение WYSIWYG используется также для обозначения программ, позволяющих создавать страницы (сайты) в Интернете, не прибегая к кодированию. Кстати, это выражение не следует путать с as is – так говорят о товарах (часто с явными или скрытыми дефектами), которые продаются с большой скидкой, но без права покупателя предъявлять претензии ( complaints – см. статью претензия в русско-английской части словаря).
•• Интересный класс сокращений – имена президентов США. Мне известно по крайней мере три таких сокращения:
•• FDR – Franklin Delano Roosevelt и, соответственно, FDR Drive – шоссе имени Рузвельта (в Нью-Йорке);
•• JFK – John Fitzgerald Kennedy и JFK Airport (в Нью-Йорке);
•• LBJ – Lyndon Baines Johnson.
•• При президенте Клинтоне некоторое распространение получили сокращения POTUS, VPOTUS и FLOTUS, соответственно President/Vice President/First Lady of the United States.
•• Нынешнего президента Джорджа Буша (у нас принято называть его «младшим») в США именуют George W. Bush (его отец – просто George Bush, хотя официальное его имя – George H. W. Bush – George Herbert Walker Bush). В журналистике встречается упоминание его имени как W или фамильярное Dubya, например, в заголовке статьи в журнале Men’s Health: Dubya’s Sobering Up Strategy: Will It Work for You? – Подходит ли вам стратегия протрезвления «младшего»?
•• Эпоха компьютеров и Интернета породила огромное количество сокращений, большинство из которых знакомы лишь «продвинутой» публике, однако некоторые надо знать:
•• FAQ – frequently asked questions (специальная страница на многих сайтах, содержащая ответы на часто задаваемые вопросы);
•• HTML – hypertext markup language (система кодирования для создания страниц в Интернете);
•• ICQ – I seek you (специальный адрес для группового общения в Интернете);
•• URL – uniform resource locator (унифицированная форма обозначения адресов).
•• Сокращение ICQ особенно интересно, так как здесь мы имеем дело с так называемым meta-acronym – сокращением по фонетическому подобию. Раньше было известно, пожалуй, лишь одно такое сокращение: IOU ( I owe you) – долговая расписка, вексель. (Интересно, что похожее MOU – вполне обычное сокращение, которое расшифровывается memorandum of understanding – меморандум о договоренности/взаимопонимании.) В переписке по электронной почте встречается сокращение OIC – Oh I see.
•• В виде одного из компонентов «фонетических псевдосокращений» может выступать цифра 2:
•• B2B – business to business (деловые отношения «бизнес-бизнес»);
•• B2C – business to consumer/customer («бизнес-клиент»).
•• Сокращения с использованием цифр приобретают все большее распространение. Некоторые из них, строго говоря, сокращениями не являются, но условно их можно отнести к этой категории, например 20/20 (произносится twenty-twenty) – то же самое, что у нас окулисты называют единицей, т.е. идеальное зрение. Когда о человеке говорят He has the benefit of 20/20 hindsight, то имеют в виду, что он крепок задним умом.
•• Похожее цифровое сокращение – 24/7 (произносится twenty-four seven). Смысл его ясен из рекламного лозунга телефонной компании: Sprint will be there for you 24/7 – «Спринт» всегда с вами – семь дней в неделю, двадцать четыре часа в сутки.
•• Любому образованному американцу известно, что такое 101: например, History 101 – это начальный курс истории, читаемый первокурсникам (freshmen; второкурсники – sophomores; третьекурсники – juniors; четверокурсники – seniors) в американских университетах. В переносном смысле – азы.
•• Некоммерческие организации, пожертвования в которые позволяют налогоплательщику уменьшить подлежащую обложению сумму своего дохода, называются в США 501 (c) 3 organizations – по нумерации соответствующей статьи законодательства (в устном переводе можно сказать просто благотворительная организация).
•• Также от нумерации идет и сокращение 401 (k) – так называются индивидуальные сберегательные пенсионные счета с отложенной уплатой налога, открываемые работодателями для своих работников. Аналогичные счета, открываемые частными лицами, называются IRA – Individual Retirement Account (в совершенно ином контексте те же буквы обозначают Irish Republican Army – террористическую организацию Ирландская республиканская армия).
•• К условной категории «цифровых сокращений» относится 1-800 number (произносится one eight hundred) – так называются специальные телефонные номера, по которым можно звонить бесплатно (они покупаются компаниями или организациями, заинтересованными в максимальном количестве обращений).
•• Другое «телефонное сокращение» – 911 (произносится nine one one) – номер службы спасения (в США это, как правило, структурное подразделение полиции).
•• Трагический день 11 сентября 2001 года в устной и письменной речи часто обозначается как 9/11 или 9-11 (произносится nine eleven).
•• Номер 411 (произносится four one one) набирается в большинстве штатов при звонке в справочное бюро. В разговорной речи это словосочетание употребляется в смысле информация, сведения: Here’s the 411 on the fishing trip.
•• Наконец, пресловутая компьютерная «проблема-2000», о которой так много говорили, а сейчас потихоньку забывают, обозначалась сокращением Y2K (буква Y в данном случае означает the year, а К – тысячу).
•• Вошли в язык фактически на правах лексических единиц, понятных большинству, принятые Американской киноассоциацией категории кинофильмов, обозначающие их приемлемость для показа зрителям разных возрастов:
•• G – General Audience. All ages admitted;
•• PG – Parental guidance suggested. Some material may not be suitable for younger children;
•• PG-13 – Parents Strongly Cautioned. Some material may be inappropriate for children under 13;
•• R – Restricted. Under 17 requires accompanying parent or adult guardian;
•• NC-17 – No one 17 and under admitted.
•• Эта добровольная, принятая в 1968 году классификация не включает фильмов, которые характеризуются как X-rated (синоним – porn). Кто-то хорошо сказал: «Я не знаю определения порнографии, но всегда узнаю́ ее, когда вижу». Производители подобной продукции не представляют ее на рассмотрение классификационной комиссии Американской киноассоциации и ее не показывают в обычных кинотеатрах. Интересно, что буква X не обязательно обозначает нечто неприличное. Так, Generation X (существует также вариант gen-x и gen-xers) – поколение Икс – это обозначение нового, «непонятного» поколения, вышедшего на арену в 1990-е годы (своего рода «племя младое, незнакомое»). The X-files - название известного кинофильма, переведенное у нас как «Секретные материалы». Здесь просматривается смысловой компонент «запретности», «ограниченного доступа», а в слове X-rays – рентгеновские лучи – скорее «новизны», недостаточной изученности.
•• Значительно проще классификация кинофильмов, принятая в Соединенном Королевстве:
•• U (в соседней Ирландии – Gen) – General release;
•• 12 – Restricted to over-12s (в Ирландии 12PG – Under 12s admitted if accompanied by a parent or guardian);
•• 15 – Restricted to over-15s (в Ирландии 15PG – Under 15s admitted if accompanied by a parent or guardian);
•• 18 – Restricted to over-18s.
•• В переводе категории киноклассификации следует давать латиницей с пояснением на русском языке (например, фильм категории PG-13 – «некоторые фрагменты нежелательно смотреть детям до 13 лет»).
•• Несколько слов о так называемых emoticons – emotional icons. Они были придуманы на заре электронной почты, в 1979 году, Кевином Маккензи (Kevin MacKenzie) для обозначения на письме эмоций, выражения лица и т.п. Наиболее известные из них – :) и :( обозначают, соответственно, улыбку и недовольство. Список этих значков желающие могут найти, например, на сайте www.pb.org/emoticon.html. Иногда их заменяют буквенными сокращениями:
•• <J> – joking;
•• <L> – laughing;
•• <S> – smiling;
•• <Y> – yawning.
•• И последнее. Сейчас в нашей печати и устной речи английские сокращения нередко даются латиницей без расшифровки и перевода, например NTSC, PAL – системы цветного телевидения, GSM – система мобильной телефонной связи, B-1, G-4 – виды американских въездных виз, www. – начальные буквы адресов в Интернете и многие другие. Это, однако, не освобождает переводчика от необходимости внимательно следить за возникающими сокращениями. Скорее наоборот. Ведь если вы «не в курсе», то рискуете не только не понять, но даже не услышать сокращение, которое будет восприниматься как своего рода фонетический шум.
•• * Акронимы, порождаемые во все большем количестве самим темпом нынешней жизни, являются законным предметом лексикографической дискуссии. Например, должны ли отражаться в словарях сокращения, содержащие фонетически читаемые числительные? Есть мнение, что сокращение gr8 ( great) – это просто «выпендреж». Вот что пишет одна из моих корреспонденток: «Есть большая разница между B2B (business-to-business) и gr8. В первом случае создан новый термин, в духе интернетовской лапидарности, а gr8 никакого оправдания, по-моему, не имеет. Просто сор. Упаси Бог от расширения применения таких окказиональных акронимов и их утверждения в языке: в истории письменности была уже революция, связанная с использованием пиктограмм как символов алфавита. Зачем нужна новая (фактически обратная) – непонятно». Уточнение другого корреспондента: «Такой “сор”, как gr8, возник благодаря “услуге обмена короткими сообщениями” (SMS) между мобильными телефонами».
•• И довольно информативное возражение (благодарю автора, выступающего на сайте www.lingvoda.ru под псевдонимом vtora, за это сообщение и многие другие интересные комментарии и замечания): «Подростки с сотовыми телефонами, так называемое Thumb-Generation, т. е. поколение с гиперразвитыми от постоянного клацанья по сотовому большими пальцами, через десять-пятнадцать лет станут CEOs, журналистами, преподавателями, лексикографами и т.д. Часть из них не откажется от SMS-языка, поэтому я не советую игнорировать это явление. Вот сочинение на тему «Как я провел лето» с переводом на BBC English:
•• My smmr hols wr CWOT. B4, we usd 2 go 2 NY 2C my bro, his GF & thr 3:-\@ kds FTF. ILNY, its gr8.
•• Bt my Ps wr so:-/BC o 9/11 tht they dcdd 2 stay in SCO & spnd 2wks up N.
•• Up N, WUCIWUG – 0. I ws vvv brd in MON. 0 bt baas & ^^^^.
•• AAR8, my Ps wr:-) – they sd ICBW, & tht they wr ha-p 4 the pc&qt...IDTS!! I wntd 2 go hm ASAP, 2C my M8s again.
•• 2day, I cam bk 2 skool. I feel v O:-) BC I hv dn all my hm wrk. Now its BAU
•• Here’s the translation:
•• My summer holidays were a complete waste of time. Before, we used to go to New York to see my brother, his girlfriend and their three screaming kids face to face. I love New York, it’s a great place.
•• But my parents were so worried because of the terrorism attack on September 11 that they decided we would stay in Scotland and spend two weeks up north.
•• Up north, what you see is what you get – nothing. I was extremely bored in the middle of nowhere. Nothing but sheep and mountains.
•• At any rate, my parents were happy. They said that it could be worse, and that they were happy with the peace and quiet. I don’t think so! I wanted to go home as soon as possible, to see my friends again.
•• Today I came back to school. I feel very saintly because I have done all my homework. Now it’s business as usual.
•• Должен сказать, что мне удалось правильно расшифровать почти все, за исключением IDTS!, который я принял за Idiots!
•• По сообщению Daily Telegraph, в новом издании Collins English Dictionary есть следующие сокращения:
•• A3 means anytime, anywhere, any place; ATB, all the best; BBL, be back later; HAND, have a nice day; KISS, keep it simple, stupid; and IYKWIMAITYD, if you know what I mean and I think you do. GAL, incidentally, translates as get a life.
•• Недавно по экранам прошло два фильма с подобными акронимами – 2 Fast 2 Furious (с нехитрым «дубль-антандром» – в фильме два главных героя) и известный у нас фильм Л. Мудисона Lilya 4-Ever. Налицо тенденция, набирающая силу.
•• Конечно, SMS – не единственный источник новых сокращений. Их генераторами продолжают являться такие сферы, как политика, война, бюрократия и т.д. Многие из них входят в язык и должны отражаться в словарях.
•• Вот, например, цитата из более чем респектабельного New York Review of Books:
•• The Coalition Media Center, at the Saliyah military base in Doha, Qatar, seems designed to be as annoying and inconvenient as possible for reporters. To get there from the center of town, you have to take a half-hour ride through a baking, barren expanse of desert. At the gate, you have to submit your electronic equipment to a K-9 search, your bags to inspection, and your body to an X-ray scan.
•• K-9 search – обыск с собаками ( canine search). Сразу можно и не догадаться. (Мне сообщили, что K-9 обязан своей популяризацией одноименному фильму с Дж. Белуши и немецкой овчаркой.)
•• Интересное сообщение одного из моих корреспондентов: «Видел карикатуру в журнале New Yorker: в легковом автомобиле едет Годзилла, на заднем плане дымящиеся развалины небоскребов. Номерной знак на машине: “I 8 NY”. Еще есть нефтеперерабатывающая компания Q8. Угадайте откуда». Для недогадливых: I ate New York и Kuwait.
•• Еще одно сокращение стало актуальным в связи с иракской войной. Судя по статье в New York Times, оно пока не всем известно:
•• A few days ago I talked to a soldier just back from Iraq. He’d been in a relatively calm area; his main complaint was about food. Four months after the fall of Baghdad, his unit was still eating the dreaded M.R.E.’s: meals ready to eat. When Italian troops moved into the area, their food was “ way more realistic” - and American troops were soon trading whatever they could for some of that Italian food.
•• Забавно здесь и сказанное о еде way more realistic, т.е. гораздо больше похоже на настоящую/реальную еду. Комментарий моего активного корреспондента (псевдоним Red Threat): «Американцы в шутку расшифровывают MRE как Meals Refused by Ethiopians. Насчет того, что они dreaded, – сказки, просто американцы малость закушались. Лично доводилось умять не одну упаковку – вполне съедобно, пусть и не “обеды, как у мамы”».
•• Официальное американское название «войны с терроризмом» – global war on terrorism, и нередко в текстах это сокращение появляется без предварительной или последующей расшифровки. Так, в одной из статей в журнале Weekly Standard цитируется официальный доклад о Китае:
•• Although most Chinese observers believe the U.S. force posture post-September 11 is based on a legitimate need to prosecute the GWOT, many remain suspicious and have implied that the ‘real’ U.S. intentions behind the realignment will not be known until the GWOT is more or less over.
•• Напоминает нашу ВОВ ( Великую Отечественную войну) – сокращение, которое многих коробит. Еще из этого репертуара – GITMO ( Guantanamo) – строго говоря, не сокращение, а условный акроним, как, скажем, LAX ( аэропорт Лос-Анджелес). Наконец, часто встречается AQ ( Al Qaeda).
•• А вот еще одно сокращение, встречающееся без расшифровки и не всем известное, – FUBAR. Цитата из журнала Atlantic:
•• I never failed to be impressed by the notion that old-fashioned morality – inflexible and unforgiving – is sufficient unto any FUBAR situation human beings can dream up.
•• Расшифровку найти было нетрудно: f( ucked) u(p) b( eyond) a(ll) r( ecognition), равно как и определение: utterly botched or confused (оба – из American Heritage Dictionary). Словари дают и другие расшифровки (часто с пометой polite): fouled up beyond all reason/ recognition/ recovery/ reality. Происхождение сокращения (как и аналогичного SNAFU – situation normal all fouled up) – военное: ( WWII military slang) Fucked up beyond all recognition ( or repair). В переводе приведенного примера, как мне кажется, нет особой необходимости искать что-нибудь аналогичное, с военным оттенком. Вариант:
•• Мне всегда казалась удивительной идея, что старомодной нравственности – никому не уступающей и ничего не прощающей – вполне достаточно, чтобы найти выход из любой, даже самой идиотской/дикой ситуации, в которой может оказаться человек.
•• Свежий пример акронима, порожденного политической борьбой, – RINO. Расшифровка и определение – в статье из журнала Time:
•• Republican Senator Arlen Specter, who has angered conservatives by opposing big tax cuts and being pro-choice, now has the “ RINO hunters” on his trail. RINO stands for “ Republicans in Name Only” - meaning moderate Republicans, who are the target of a zealous but increasingly potent group of conservatives called the Club for Growth. <...> “If we’re going to be a major political force,” says club president Stephen Moore, “we have to defeat one of the incumbent RINOs.”
•• То есть республиканцы только на словах.
•• Помимо отмеченных в «Моем несистематическом словаре» POTUS и FLOTUS встречается (без расшифровки) также SOTU – the State of the Union ( address). Пример из журнала Atlantic:
•• Within the confines of a SOTU address, something for everyone is the traditional way to go. <...> Each of the President’s SOTU addresses has included a surprise element.
•• Первое предложение так и хочется перевести:
•• В посланиях президента « О положении страны» традиционным является принцип «всем сестрам – по серьгам».
•• Следует добавить в словари и сравнительно новую расшифровку PC – political correctness ( politically correct), часто встречающуюся в публицистике:
•• From the mouth of a liberal politician, this list of religious symbols might be criticized as PC-style multiculturalism. (Atlantic) - Прозвучи этот перечень религиозных символов из уст политика-либерала, его стали бы ругать за проповедь культурного многообразия в духе политкорректности.
•• Еще одно дополнение к «Несистематическому»: читая книгу Сузанны Мур In the Cut, я обнаружил, что упущен 900 number. Вот цитата, из которой ясно значение:
•• Before his death Gacy’s voice could be heard on a 900-number by anyone interested enough to pay three dollars a minute to hear Gacy explain that he didn’t kill those boys. (Чаще пишут без дефиса.)
•• Эти номера называют pay-per-call numbers (номера, звонок на который оплачивается). Не знаю, есть ли краткий русский эквивалент. Полезная информация о нюансах этой системы на сайте Федеральной комиссии по связи: http://www.fcc.gov/cgb/consumerfacts/900Fact.html.
English-Russian nonsystematic dictionary > acronyms (new and funny)
-
20 approach
1. n приближение; приход, наступлениеat our approach — при нашем приближении, когда мы подошли
2. n воен. подступ; подход; сближение3. n обыкн. l4. n подступы5. n дор. подъезд, подъездной путь6. n авансы, подходыto make approaches to a girl — ухаживать за девушкой; заигрывать с девушкой
engineering approach — инженерный подход; инеженерный метод
7. n тех. подача, подвод8. n метеор. надвижение9. n спорт. разбег10. n косм. сближениеcollision approach — сближение, угрожающее столкновением
11. n спорт. выводящий удар12. v подходить, приближаться13. v близиться14. v воен. подступать, сближаться15. v воен. сближать16. v граничить, приближаться17. v обращаться; вступать в переговорыall-or-nothing approach — принцип "всё или ничего"
18. v разг. подъезжать, подкатыватьсяhave you approached the manager about a raise? — ты не пробовал подъехать к заведующему относительно прибавки?
19. v ухаживать, пытаться соблазнитьСинонимический ряд:1. access (noun) access; entrance; passageway2. advances (noun) advance; advances; overture3. coming (noun) advent; coming; convergence; imminence; nearness4. course (noun) attack; course; line; plan; procedure; tack5. method (noun) method; strategy; tactic; technique6. access (verb) access; converge; intersect; join7. accost (verb) accost; confront; solicit8. address (verb) address; apply to; bespeak; memorialize9. amount (verb) amount; correspond to; equal; match; partake of; touch10. apply (verb) appeal; apply; petition; sound; sue11. approximate (verb) approximate; compare; nigh; resemble; rival; verge on12. be imminent (verb) be forthcoming; be imminent; be on the horizon; come closer; draw near; draw nigh; impend; loom up13. border (verb) border; trench; verge14. catch (verb) catch; overtake15. go toward (verb) advance; gain on; go toward; near; surround; verge upon16. open (verb) begin; commence; embark; enter; inaugurate; initiate; launch; open; set out; set to; start; take on; take up; undertake17. propose (verb) appeal to; encounter; propose; request; waylay18. reach (verb) reachАнтонимический ряд:avoid; departure; differ from; disparity; distance; diversity; egress; exit; leave; lose; outlet; recession; retreat
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